The Road – a beautifully shot documentary capturing the reality and dichotomies of the people who use the ancient transhumance route; the lifeline of livestock in Georgia
The Eco Films LTD film The Road premiered on April 4, 2014 in the assembly hall of Tbilisi State University. The film commissioned by Alliances Kvemo Kartli - a Swiss Development and Cooperation Agency project implemented by Mercy Corps Georgia - depicts the transhumance route from the Kakheti winter pastures to Samtskhe-Javakheti summer highland pastures through Kvemo Kartli region. The documentary shows the traditional cultural context of Georgian sheep farming following one sheep farmer, shepherds and herds along the route it shows the socio-economic importance of this seasonal movement of sheep and its realities and problems within the context of modern Georgia whilst showcasing the diversified nature and beautiful landscape of Georgia.
Creating a film on shepherds’ lives in Georgia is timely as development of agriculture was declared to be the priority of the Georgian Government this year. The film contains important messages for people who are interested to support the growth of sheep farming in Georgia.
“The Georgian regional and central governments are actively involved in regulation of Animal Movement Route’s infrastructure. This film will serve to enhance interest on this issue and I hope the tough life of shepherds, which is shown in the film, will be improved very soon,” – stated the Governor of Kvemo Kartli Region George Mgebrishvili after the premiere.
Almost 200 people attended ‘The Road’ premiere which triggered great interest among people from various fields: film industry, agriculture development, government, educational field and etc.
“The film is very realistic and truthful. I had the feeling that I was there too. It shows all the problems and at the same time is beautiful. We would like to show this film to our students and are also ready to finance our 4th grade students’ study practice in nomadic sheep farming this summer,” – said Teo Urushadze, the Dean of the Faculty of Agricultural and Natural Sciences of Georgian Agrarian University.
The new documentary was highly appreciated by the audience and Eco Films intend to promote their film, on National and International levels. The screening of The Road is already planned in the Georgian Parliament in Kutaisi initiated and supported by the Head of the Agrarian Committee Mr. Gigla Agulashvili.
The ALCP facilitated the Georgian Beekeepers Union (GBU) in development of the honey promotion video, depicting the story of Georgia as a land of the oldest honey discovered and unique biodiversity to support awareness raising and promote export potential of Georgian honey and Jara. The video was shared with different stakeholders and social networks.
The Ministry of Foreign Affairs shared it with their internal networks of embassies in Georgia and foreign countries and it was uploaded in a Georgian production section. The video is on Facebook of the Embassy of Switzerland in Georgia. The Georgian National Tourism Agency; The Department of Tourism and Resorts of Ajara; the Ministry of Environmental Protection and Agriculture; and The Agency of Protected Areas are sharing it with their network.
It has reached the highest views on the popular Facebook platforms Marketer.ge and Georgian Wine. To date the video has 185,000 views and 6,000 shares. The majority of the viewers are emphasizing on interesting story mentioned in the video they did not know before and are sharing it for further promotion.
The products with 'Georgian Milk Mark' are now available in the supermarkets of Georgia.
The 'Georgian Milk Mark' is officially registered and serves to distinguish dairy products made from natural milk.
The documentary Jara is now available for sale on amazon.
Jara is a fairy tale journey through one year in the mountains of Ajara. A story of the shifting boundary between human habitat and wild nature, portrays everyday lives in the changing seasons. The wooden jara in the forest and the bees living within it are the fixed point in the story.
The film was named as the best feature film at the Wolves Independent International Film Festival2018 in Lithuania, and won the Golden Green Award 2018 at the Deauville Green Awards International Film Festival in France for the best production in the category of Sustainable Agriculture; the cameramen of the movie received an award from International Festival of TV and Movie Cameramen the Golden Eye 2018 for Best TV Camera Work.
The main backer of Jara is the Swiss Agency for Development and Cooperation (SDC) through the Mercy Corps Georgia implemented Alliances Lesser Caucasus Programme.
Jara honey, collected from the local beekeepers in Ajara, has been officially branded and packaged for the first time. It is now ready to enter the international markets.
On 8th of November, 2018, the Government of Georgia adopted regulation #525, which forbids registration of the vet drugs containing prohibited antibiotics, like, chloramphenicol, metronidazole, dimetridazole, ronidazole, nitrofuran (including furazolidone) which are widely used in beekeeping. The regulation entered into force on 1st of January, 2019 and was nationally covered by the media outlets. The regulation was proposed by the Veterinary Department of the NFA, after this constraint was raised at the first Honey Sector Advisory Committee on 22nd of June, 2018, which brought together honey stakeholders to discuss tackling the high levels of antibiotic residues in honey which are limiting the development of the honey sector.
An article about Veterinary Surveillance Points (VSP) has been published in a quarterly bulletin of OIE – the World Organization for Animal Health. The article covers topics on the tradition of livestock seasonal movement in Georgia, the necessity of establishing VSPs and the importance of the points in animal health control throughout the country. The author of the publication is the Head of the Veterinary Department of the National Food Agency and the OIE Delegate of Georgia - Lasha Avaliani.
Please follow the link: Oiebulletin/veterinary-surveillance-points
