The Road – a beautifully shot documentary capturing the reality and dichotomies of the people who use the ancient transhumance route; the lifeline of livestock in Georgia
The Eco Films LTD film The Road premiered on April 4, 2014 in the assembly hall of Tbilisi State University. The film commissioned by Alliances Kvemo Kartli - a Swiss Development and Cooperation Agency project implemented by Mercy Corps Georgia - depicts the transhumance route from the Kakheti winter pastures to Samtskhe-Javakheti summer highland pastures through Kvemo Kartli region. The documentary shows the traditional cultural context of Georgian sheep farming following one sheep farmer, shepherds and herds along the route it shows the socio-economic importance of this seasonal movement of sheep and its realities and problems within the context of modern Georgia whilst showcasing the diversified nature and beautiful landscape of Georgia.
Creating a film on shepherds’ lives in Georgia is timely as development of agriculture was declared to be the priority of the Georgian Government this year. The film contains important messages for people who are interested to support the growth of sheep farming in Georgia.
“The Georgian regional and central governments are actively involved in regulation of Animal Movement Route’s infrastructure. This film will serve to enhance interest on this issue and I hope the tough life of shepherds, which is shown in the film, will be improved very soon,” – stated the Governor of Kvemo Kartli Region George Mgebrishvili after the premiere.
Almost 200 people attended ‘The Road’ premiere which triggered great interest among people from various fields: film industry, agriculture development, government, educational field and etc.
“The film is very realistic and truthful. I had the feeling that I was there too. It shows all the problems and at the same time is beautiful. We would like to show this film to our students and are also ready to finance our 4th grade students’ study practice in nomadic sheep farming this summer,” – said Teo Urushadze, the Dean of the Faculty of Agricultural and Natural Sciences of Georgian Agrarian University.
The new documentary was highly appreciated by the audience and Eco Films intend to promote their film, on National and International levels. The screening of The Road is already planned in the Georgian Parliament in Kutaisi initiated and supported by the Head of the Agrarian Committee Mr. Gigla Agulashvili.
The first Women’s Business Forum was held on the 31st of January, in Batumi, Ajara, the event hosted by the Association of Businesswomen of Ajara (ABWA) of the Ajara Chamber of Commerce and Industry (ACCI) in partnership with the Women’s Rooms municipal service. For the first time in Ajara, 140 representatives of local, regional and central government and private sector have gathered to share their experience and look for business growth opportunities.
For more information on the event's impression here .
The dream of many pop brands is to ‘make it in America’. Tsalka producer Tsezari Cheese Company, has started to do just that. Sun Breath Corps a Georgian distribution company based in New York contacted Tsezari through contacts related to the programme to export the cheese. Beginning in June1,200 kgs of Smoked Sulguni has so far been exported to New York, US. Tsezari who is HACCP certified and has been a main supplier of Sulguni cheese to the Carrefour chain in Georgia for over two years, can guarantee quality and a regular supply which is vital for successful export.
Batumi Boulevard is still buzzing from this summer’s sweetest festival, Honey Festival 2016. Organized for the second time by the Ajara Beekeepers Business Association on 13th of August. Last year’s debut festival was so impressive that this year’s festival had the support of governmental bodies Agroservice Center and the Cultural Heritage Preservation Agency of Ajara, who wanted to contribute to the festival and promote local honey production. Thus the festival was larger in scale this time, with activities taking place over two days, starting in Batumi Boulevard and closing in Gonio Fortress on 16th of August.
Informational leaflets on Animal Identification-Registration were distributed to the farmers of Samtskhe-Javakheti, Kvemo Kartli and Ajara regions by NFA representatives. These leaflets will serve to increase awareness of the compulsory EU regulation for preventing animal diseases, ensuring the health of animals and traceability that contributes to safe selling of meat, protecting consumers` rights and Georgia’s image as a country of high export potential. The NFA has also been providing vaccination for Foot and Mouth and blood tests for Brucellosis on the site. According to the latest data, 1 939 674 livestock and 140 466 small ruminants have been identified, and in total 994 058 animals have been registered.
The promotion of Ajara as a world class ecological hotspot and eco-tourism destination is soon set for a massive boost. Filming on the ALCP facilitated Eco Films production ‘Jara’, a 52 minutes, a half-wildlife, half-human story observational documentary about mountains of one specific region of Republic of Georgia – Ajara, is nearly complete and the production to bring together the material is now ongoing. The film has brought together various conservation stakeholders World Wildlife Fund Georgia, Caucasus Nature Fund, Eco Tours Georgia, Environmental Association Psovi, to produce what will be a stunning showcase of the beauty, nature and unique livelihoods of the rural inhabitants of Ajara.
The programme has already worked with EcoTours Ltd on developing Ajara as a destination for rural tourism based on nature and people. View their promotional video here and visit their website where they offer tailor-made tours to help you unlock the beauty of the region.
Source of Photos: Jara Documentary Film
