Over the last 18 months, programme client Agricultural video producer Mosavali has been developing technical video lessons on key aspects of livestock husbandry and beekeeping. The videos pitched at reaching farmers through social media and no longer than 3 minutes viewing time have taken off. 9 livestock and 7 beekeeping videos have been produced and uploaded to networks. The simplicity of the videos lends to their appeal, key messages are packaged in language and in a style accessible for rural farmers. It has been positively received; sparking comments, debates and self-shot videos from farmers and entrepreneurs across Georgia. One video on Place Selection for Apiary had 40000 hits on facebook in the week after release with the next on bee nutrition getting 37000 views. Mosavali also works with one of the most popular information websites www.gurianews.com and marketing website kar.ge to disseminate the videos and reach wider audiences. The Videos are being used as an example of good reporting by the Georgian Regional Media Associations of newspapers and broadcasters who have distributed the video lessons among their members in turn helping the local media in serving rural market.
The OLMA trade show – a Swiss Agricultural and Food Fair has been held every year since 1943 in St. Gallen, Switzerland. The year’s 74th exhibition was held from 8-18 of October. 623 exhibitors and 375000 visitors attended the show.
The Swiss Agency for Development and Cooperation (SDC) was the one of the exhibitors this year. The SDC created 8 country stands including that of the Swiss Cooperation Office for the South Caucasus.
Name: Natural Produktsia Ltd
Place: Dioknisi Village, Khulo Municipality
Type of business: Cheese Factory
Product: Imeruli Cheese
Suppliers: about 450 women from 13 villages of Khulo
Current production per day: 5 tons of milk (700 kg of cheese)
The Problem
The 450 women now selling milk directly to the milk collectors of the Natural Produktsia Ltd Factory in Dioknisi, Khulo used to make cheese from their milk. Women are responsible for milking the household cattle and making the cheese, butter, sour cream and cottage cheese which is then sold as an important part of the family’s livelihood.
Selling these products however is hard and uncertain. The journey by marshutka to Batumi Agrarian Market can take up to 4 hours on bad roads. It is taken to the market by husbands or other male family members or sent with the driver and met by a relative who then tries to sell it. There is no guarantee of a sale and often the family is forced to accept a low price from the market vendors rather than take it home again.
The NFA announced a tender on September 28th for the construction of two further Bio Security Points of the same design in Dedoplistskaro and Sighnaghi municipalities. The tender winner company was identified on October 5th.
For the first time in Georgia 6 universities will soon offer specialized courses on agricultural journalism.
The universities in Batumi, Kutaisi, Gori, Telavi, Akhaltcikhe and Caucasus International Universities in Tbilisi who already offer academic programmes on journalism, mass communications and agricultural education will now add agro journalism. The course prospective tutors have just had Training of Trainers for two days.
Following work in KK and SJ the Women’s Room model is being replicated in Ajara region, where Ajara Chamber of Commerce and Industry (ACCI) is proving an invaluable partner by opening the first Women’s Room at the Association of Business Women of Ajara (ABWA).
The “Women’s Room” will open up opportunities for the ABWA in terms of coordinating activities, trainings, advocacy raising meetings and information sharing. All these will contribute into stimulating women’s entrepreneurship and economic empowerment and attracting more women members to the association.
The Ministry of Agriculture through the National Food Agency has posted details of the construction of the six Bio Security Points on the Animal Movement Route, the construction of two of which have started this month.
Minister of Agriculture Otar Danelia stated.
“It is very important that concrete steps toward the development of the livestock sector have been taken. Rehabilitation and modernization of the Animal Movement Route has started. Building modern standard Bio Security Points will promote animal health protection and will reduce the spread of animal disease” – he said.
