Knowledge is a power and the ALCP is committed to facilitating high quality agri information transfer to rural farmers strengthening the field of journalism in Georgia and Armenia.
On 25th-29th of April an international agricultural journalist was commissioned to deliver trainings to 11 Armenian TV and press journalists and 2 heads of the Department of Journalism of Armenian universities in the Caucasus International University in Tbilisi.
Follow the link of Imedi TV news on the event.
The agri journalism initiatives started in Georgia when 45 Georgian print and TV journalists attended an agri journalism training in 2015. Since then 45 TV and press journalists trained in agri journalism in Georgia have presented 267 videos and 350 articles on animal health, Brucellosis, Mastitis, Anthrax, Foot and Mouth, farm hygiene, milking hygiene, proper nutrition, animal registration and EU regulations related to Georgia. Farmers say that now they are not afraid when they hear about new rules and EU regulations, as they have reliable information on it.
Also, an agri module was created for inclusion in BA Journalism degrees. Now Seven universities across Georgia already have the agri-journalism module established in their curriculum, lasting one semester with a total of 15 credit hours. Three more universities are about to do the same this year. 346 students have undergone the course in Georgia to date.
Now those initiatives are ready for transfer to Armenia.
Professor of the Department of Journalism Vanadzor State University in Armenia, Mane Papyan stated:
‘I attended the agri training. We have talked about developing sector specific journalism leading to the creation of qualified media professionals for years. Today we had a discussion regarding the integration of a new agro-journalism module and amendments in the electronic manuals and curricula. The Vanadzori State University Journalism Program will discuss about establishing the module, I really like the ideas’ - she said.
Photo source: Caucasus International University
The ALCP facilitated the Georgian Beekeepers Union (GBU) in development of the honey promotion video, depicting the story of Georgia as a land of the oldest honey discovered and unique biodiversity to support awareness raising and promote export potential of Georgian honey and Jara. The video was shared with different stakeholders and social networks.
The Ministry of Foreign Affairs shared it with their internal networks of embassies in Georgia and foreign countries and it was uploaded in a Georgian production section. The video is on Facebook of the Embassy of Switzerland in Georgia. The Georgian National Tourism Agency; The Department of Tourism and Resorts of Ajara; the Ministry of Environmental Protection and Agriculture; and The Agency of Protected Areas are sharing it with their network.
It has reached the highest views on the popular Facebook platforms Marketer.ge and Georgian Wine. To date the video has 185,000 views and 6,000 shares. The majority of the viewers are emphasizing on interesting story mentioned in the video they did not know before and are sharing it for further promotion.
The products with 'Georgian Milk Mark' are now available in the supermarkets of Georgia.
The 'Georgian Milk Mark' is officially registered and serves to distinguish dairy products made from natural milk.
The documentary Jara is now available for sale on amazon.
Jara is a fairy tale journey through one year in the mountains of Ajara. A story of the shifting boundary between human habitat and wild nature, portrays everyday lives in the changing seasons. The wooden jara in the forest and the bees living within it are the fixed point in the story.
The film was named as the best feature film at the Wolves Independent International Film Festival2018 in Lithuania, and won the Golden Green Award 2018 at the Deauville Green Awards International Film Festival in France for the best production in the category of Sustainable Agriculture; the cameramen of the movie received an award from International Festival of TV and Movie Cameramen the Golden Eye 2018 for Best TV Camera Work.
The main backer of Jara is the Swiss Agency for Development and Cooperation (SDC) through the Mercy Corps Georgia implemented Alliances Lesser Caucasus Programme.
Jara honey, collected from the local beekeepers in Ajara, has been officially branded and packaged for the first time. It is now ready to enter the international markets.
On 8th of November, 2018, the Government of Georgia adopted regulation #525, which forbids registration of the vet drugs containing prohibited antibiotics, like, chloramphenicol, metronidazole, dimetridazole, ronidazole, nitrofuran (including furazolidone) which are widely used in beekeeping. The regulation entered into force on 1st of January, 2019 and was nationally covered by the media outlets. The regulation was proposed by the Veterinary Department of the NFA, after this constraint was raised at the first Honey Sector Advisory Committee on 22nd of June, 2018, which brought together honey stakeholders to discuss tackling the high levels of antibiotic residues in honey which are limiting the development of the honey sector.
An article about Veterinary Surveillance Points (VSP) has been published in a quarterly bulletin of OIE – the World Organization for Animal Health. The article covers topics on the tradition of livestock seasonal movement in Georgia, the necessity of establishing VSPs and the importance of the points in animal health control throughout the country. The author of the publication is the Head of the Veterinary Department of the National Food Agency and the OIE Delegate of Georgia - Lasha Avaliani.
Please follow the link: Oiebulletin/veterinary-surveillance-points
