On October 8th, the Georgian Beekeepers Union (GBU) hosted representatives of thirteen VET colleges from across Georgia and sectoral skills organization Agro Duo in Tbilisi. The meeting occasioned the integration of Jara honey production as a topic in VET college beekeeping programmes, something that the Georgian Beekeepers Union have been facilitating over the last year.
The participants received the Jara Honey Production Handbook and Bio Certification Guidelines for Beekeepers; and were introduced to two new websites www.honeyofgeorgia.com and www.jarahoney.com and a honey promotion video Discover Georgia: The Land of the Oldest Honey.
This year Akhali Talga VET College in Kobuleti and Khulo integrated the Jara materials into their one-year beekeeping programme in which twenty-eight beekeeper students are attending. At the meeting, Akhali Talga VET College shared their experience of successfully integrating the Jara materials into their beekeeping programme.
‘I had many calls before and after the meeting and I can say that the interest from the colleges is very high. We will provide support required and I am sure from the next year there will be more programmes with the Jara materials and improved content.’ – Aleko Papava, the Head of the GBU.
At the beginning of the meeting, the GBU and sectoral skills organization Agro Duo signed a Memorandum of Understanding pledging to work together to integrate Jara materials into the beekeeping programmes in all VET colleges in Georgia.
Jara is traditional wild beekeeping producing unique and pure honey rarely practiced nowadays, except for remote dwellings located in the subtropical and alpine zone of Georgia. However, for the first time in decades Jara production is being practiced again by new beekeepers or taken up again by those who had stopped. In 2018 the Jara Beekeepers Association was formed to represent producer interest and in the country first, twenty-three Jara beekeepers in Ajara have received Bio certification. Jara honey was commercially harvested and branded for the first time in 2018 and since then the market for Jara honey has grown in strength which is why the producers decided to become Bio Certified to further increase the value of their product. The Jara honey mark was registered this year to further protect this culturally important product.
The Women’s Room in Alaverdi municipality, Armenia was officially opened on the 25th of July by the Governor of Lori Province, Andrey Ghukasyan, the Head of Alaverdi Municipality, Sasun Khemuchyan and the ALCP Team Leader, Helen Bradbury. The Head of the Department of Family, Women and Youth of the Ministry of Labour and Social Issues, the Head of the Municipality, the representative of Association of Lawyers, local businesswomen and other guests attended the opening ceremony. The Mayor of Keda Municipality of Ajara region and the Manager of Women’s Room in Keda were invited, representing one of the most successful Women’s Rooms in Georgia. Keda and Alaverdi Municipalities forged links when the representatives of Alaverdi Municipality were invited to the Women's Business Forum held in Batumi, Ajara in March, 2018.
“This service is very important for women and their families to improve their business skills. I would like to thank all of the initiators and supporters of the project and I am ready to discuss the opening of this service in other municipalities as well” - Andrey Ghukasyan, Governor of Lori Province.
“The Idea of the opening of the Women’s Room in Alaverdi came when we visited the Women’s Room in Keda, Ajara region three years ago. The Alliances Caucasus Programme expressed their readiness to share their experience with us how to establish and operate the WR. This service will help women with accessing resources and training to get finances for their businesses. When we help women, we strengthen their families’ Sasun Khemuchyan, the Head of Alaverdi Municipality.
Photo Source: Facebook page of Women's Room in Armenia
All the managers of the municipal Women’s Rooms and representatives of the Governor’s office in Kakheti region attended a training on Business Plan Writing and Fundraising held by the Georgian Institute of Public Affairs (GIPA) with ALCP facilitation. For three days George Turkia and Nikoloz Abuashvili, full professors of GIPA, explained how to transform ideas into real plans and where to find the money for them.
‘This was the most interesting training I have ever had. A lot of women are coming to my room with business ideas but I cannot provide help because of lack of knowledge. Now I am full of enthusiasm and ready to help them. It is also important for me that helping women with starting businesses in rural areas will be supported by the local government through the Women’s Room. We will make it happen’ – Bela Marukashvili, the Women’s Room Manager in Akhmeta municipality.
Background information: Twenty-eight municipalities of Ajara, Kvemo Kartli, Samtskhe-Javakheti and Kakheti have established free information-consultation spaces - Women’s Rooms to support women’s equal participation at local decision making fora and their economic empowerment. In 2016 the Women’s Rooms in Ajara pioneered to help rural women with applying to the government grant programmes and after a year the model was copied by Kvemo Kartli and Samtskhe-Javakheti as well. To date 88 women business start-ups have been funded through the Women’s Rooms in Georgia.
Honey and bee products of four Georgian companies were exhibited at the event WORLD BEE DAY COMES TO LONDON on 21st of May, in the Conway Hall by the initiative of the Embassy of Slovenia to the UK.
The Embassy of Georgia to the UK organized a stand for Georgian companies with the help of the Alliances Caucasus Programme, the Georgian Beekeepers Union, the Jara Beekeepers Association and the Georgia Chamber of Commerce and Industry. Georgian honey was well promoted by the Embassy.
Twenty-seven countries exhibited their bee products. More than 500 guests tasted Georgian honey; Chestnut and Jara honey were one of the favorites.
Photo source: The Embassy of Georgia to the UK
Seven dairy enterprises are using the Georgian Milk Mark: Milkeni Ltd Rustavi, KK; Tsintskaro + Ltd Tetritskaro, KK; Khiza Ltd Akhaltsikhe, SJ; Badri Gogoladze I.E Bolnisi, KK; Gocha Gagashvili I.E Telavi, Kakheti; Tsolak Grigorian I.E Ninotsminda, SJ; Karen Simonian I.E Akhalkalaki, SJ.
Six dairy enterprises are being audited: Imeruli Ltd Marneuli, KK; Zekari Ltd Terjola, Imereti; Tsezari Ltd Khulo, AJ& Tsalka KK; JTA Ltd Tsalka, KK; Ramaz Nazrashvili I.E Gori, Shida Kartli; Tanadgoma Gardabani, KK.
The products with the mark are available in Spar; Nikora; Zgapari; Fresco and Madagoni supermarkets’ chain.
Eleven additional dairy enterprises have already applied to use the mark.
Billboards of the mark are on Tsereteli Avenue, in Vake Tbilisi; Rustavi; Kutaisi and Akhaltsikhe.
Information per enterprise is uploaded on a www.georgianmilk.ge. This allows consumers to look up the products they are buying using a unique register number printed on the label.
GMA international marketing company has been conducting a national promotion campaign to introduce the mark to the public and retailers since the end of March. Facebook of the mark is active with more than 3,000 subscribers/consumers.
The Georgian Milk Mark is officially registered and serves to distinguish dairy products made from natural milk.
Follow the links on the Georgian Milk Mark: Ferma, Agrinews, Imedis Dila, Radio Marneuli, Marneuli TV, Georgiandairy.org, Agrokavkaz.ge, Interpressnews.ge, Ambebi.ge
Up to thirty students of the agri journalism course at the journalism department attended a lecture given by the ALCP programme Team Leader Helen Bradbury in the state university. Agriculture and tourism; environmental protection, preservation and biodiversity; the honey, sheep and dairy sectors; Georgia’s rich cultural heritage and its main treasure - people/farmers with their strong traditions were the main themes of the lecture.
All the students highlighted that the lecture was inspirational, they did not know many things, found different perspectives of agriculture and environment and they will report about the themes in the future.
‘Agriculture is about people and you should do your work with your heart if you want people to be opened to you. Try to understand the process and choose your own path. Be different and always find something new that no one else can see.’ - Helen Bradbury, Team Leader of the ALCP programme.
Since spring fifty-three students have been learning agri journalism as a selective module for two hours/week, during the whole semester at the state university.
‘We see more and more reports about agriculture but it is not enough. Reporting about rural life, people and agriculture is very important and it is our and your responsibility to think about it and be more enthusiastic as you are future journalists or media managers.’ - Natia Kuprashvili, Head of the Journalism Resource Center.
Fourteen universities in Georgia, four in Armenia and one in Azerbaijan established or are establishing agri journalism module in their courses. 369 students have already studied the course.
The ALCP facilitated the Georgian Beekeepers Union (GBU) in development of the honey promotion video, depicting the story of Georgia as a land of the oldest honey discovered and unique biodiversity to support awareness raising and promote export potential of Georgian honey and Jara. The video was shared with different stakeholders and social networks.
The Ministry of Foreign Affairs shared it with their internal networks of embassies in Georgia and foreign countries and it was uploaded in a Georgian production section. The video is on Facebook of the Embassy of Switzerland in Georgia. The Georgian National Tourism Agency; The Department of Tourism and Resorts of Ajara; the Ministry of Environmental Protection and Agriculture; and The Agency of Protected Areas are sharing it with their network.
It has reached the highest views on the popular Facebook platforms Marketer.ge and Georgian Wine. To date the video has 185,000 views and 6,000 shares. The majority of the viewers are emphasizing on interesting story mentioned in the video they did not know before and are sharing it for further promotion.
