Jara took an honorable place in the Tourism Alphabet of Ajara, a new campaign implemented by the Department of Tourism and Resorts of Ajara AR. The idea is to link all 33 letters of the Georgian alphabet with attractions, locations, food, and activities worth visiting during the whole year. Jara was selected for the letter J.
Letter J will take tourists to Medzibna Village, Keda, where tourists will feel immersed with Jara hives hidden in nature.
'Jara honey is a unique product, it adds cultural value to our region, so it should be a well-packaged tourism product. So far, nothing has been done by the Department of Tourism to promote Jara, travel agencies and guides do not know much about the product, so linking J with Jara will be the first step toward to Jara promotion and awareness raise from our side' -Tinatin Zoidze, chairwoman of the Department of Tourism and Resorts of Ajara.
To boost the promotion, the Department of Tourism and Resorts of Ajara also developed a short video about Jara that will be advertised through their Facebook pageVisit Batumi, tourism information centers and media channels.


Heather Briggs, agronomist, agro-consultant on plant productivity, international expert on cheese and journalist visited Tbilisi to hold the training for agro-journalists last week. "Batumelebi" newspaper interviewed her.
For the first time in Georgia a training on agro journalism was conducted for media representatives wishing to report specifically on rural issues and news. The main purpose of the training was to fill knowledge gaps of media practitioners in crops, livestock husbandry and agriculture management and to introduce the basics of agro journalism. Heather Briggs, an international expert and member of British Guild of Agricultural Journalists - was invited to lead a 5 day training from January 26th to February 2nd. About 50 representatives of regional, national broadcasters and printed media participated in the event. The training was organized by the Georgian Regional Media Association and facilitated by the Alliances Lesser Caucasus Programme.
By Helen Bradbury: Team Leader, Alliances Lesser Caucasus Programme
We are in an interesting conundrum. Gender in most places has been written-in to law. Bar a few notable exceptions, every country in the world, has varying degrees of success in applying universal suffrage. Fifty countries are signed up to the CEDAW convention (the UN’s Convention on the Elimination of all forms of Discrimination Against Women). On the CEDAW world map of Discrepant Government Behaviour Concerning Women, the countries shaded dark green which denotes ‘virtually no enforcement of laws consonant with CEDAW or such laws do not even exist’, are where you expect them to be and in fact they are relatively few. It is the next two categories which disturb, covering the vast majority of the globe, the mid and lighter green, where laws are partly or fully consonant with CEDAW but there is little effective enforcement or spotty enforcement of them and the issue is low priority or hit and miss. After the gains, the laws and ratifications of the last centuries it seems that we must tread very carefully indeed for we must counteract indifference, in which inertia and inactivity stop us moving forward.
Government Momentum Builds on Animal Movement Route after the years of discussion and information exchange. The biggest challenge in Georgian sheep sector – the Animal Movement Route issue has come to the point when there is a willingness and concrete plan for taking actions and reaching tangible results.
The Eco Films LTD film The Road, commissioned by ALCP KK, was shown at the BIFED - Bozcaada International Festival of Ecological Documentary on October 31, 2014. The documentary was presented in the non-competition section and highly appreciated by the audience.
In October 24th the first flocks of migrating animals went through the newly arranged bypass route in Tsintskaro village, Tetritskaro Municipality. Testing of the new route was carried out successfully - sheep, cattle, horses, donkeys, dogs and shepherds passed on the new road without any difficulties. The movement was monitored by the Tetritskaro Municipality DRR WG members and the Tsintskaro village Rep.



