
On June 22nd, On the occasion of the 30th Anniversary of Diplomatic Relations between Switzerland and Georgia, as well as Austria with Georgia, Ambassador of Switzerland to Georgia, H. E. Heidi Grau and Ambassador of Austria to Georgia, H. E. Thomas Muehlmann planted a tree in the Goderdzi Alpine Garden. The Minister of Agriculture of Ajara AR, Zaza Shavadze and the Deputy Mayor of Khulo, Nadim Vasadze joined the event. The Goderdzi Alpine Garden is an important tourist destination in mountainous Ajara and a testimony of biodiversity and cultural richness of the region.
Both ambassadors picked up on the theme of needing to balance development with sustainability and care for nature and that the garden is an excellent example of this. While the Director of Batumi Botanical Garden, Irakli Archaia emphasized the importance of the garden and initiated the idea of copying the model of the garden in other municipalities. The minister of Agriculture of Ajara, Zaza Shavadze stated thatcreating and supporting new opportunities for rural development is the key goal of the strategic framework of relations of Switzerland and Austria with Ajara region.
H.E. Heidi Grau noted the excellent results achieved by ALCP in creating job and income opportunities for the rural population, including by supporting the production of Jara honey, and was pleased to announce that
‘Switzerland is engaging in a new phase of the ALCP project, together with Austria and joined by Sweden, until 2026, with a total budget of USD 6.5 million. This will allow to further facilitate production in beekeeping, dairy and meat, wild botanicals and silk, as well as support the development of the Goderdzi Botanical Garden, for the benefit of women and men living in mountainous regions,’ Ambassador of Switzerland to Georgia, H. E. Heidi Grau said.
The delegation visited Wool House in Klde Village, Samtskhe-Javakheti, the Georgian Milk Mark dairy enterprise, Natural Produktsia Ltd in Dioknisi Village, Khulo and honey processing factory, Agro Keda Ltd.
The Austrian Ambassador H.E. Thomas Muehlmann underlined, that support in further development of the wool sector, as well as support in uniting the voices of beekeepers through support to their professional union created new opportunities for development for the rural population.
‘Support to rural and local development is a key aim of the new framework strategy of Austria with Georgia. We believe, that with joint efforts European countries will bring more experience and novelties to Georgia, which will trigger further development of the country,’ Austrian Ambassador H.E. Thomas Muehlmann said.









On April 13th, an online event of the Journalism Resource Center (JRC) International Conference in Agricultural Journalism and Agricultural Education brought together regional academic and media representatives from Georgia, Armenia, Azerbaijan, Moldova and Ukraine. The enthusiasm for, dedication towards and interest in agri journalism and its importance for people and youth were striking.
The Deputy Regional Director of the Swiss Cooperation Office (SCO) did the opening speech. The representatives from Georgia showed that they understand the demand for and are fully engaged in the media market for agri journalism.
‘Agri journalism is an integrated course for bachelor’s students. After Training of Trainers for lecturers we will develop a separate course. We also see the demand from students. Cooperation with media and government agencies is crucial in this regard.’ - A representative from Brusov State University in Armenia.
A freelance journalist from Baku talked about the usage of multimedia tools in agri journalism. The field of agri journalism is attractive but seems difficult to attain to media representatives from Moldova and Ukraine. A Producer of Volinsk Branch of National Public TV and Radio Company of Ukraine expressed his willingness to co-operate with the JRC to copy some activities related to agri journalism.
‘I am surprised by hearing about Georgia and Armenia, where agricultural education works so well’. - The LikTV Founder in Moldova, who empathized with the difficulties expressed by the representative of Ukraine and stated that universities in Moldova need to work on establishing agricultural journalism.
The ALCP Team Leader spoke about the programme support for agri journalism development in an interview on Agrogaremo TV. An agri journalism course alumni shared his experience and motivation with the JRC. A short documentary video by the JRC tells us a story about agri journalism development.




Nena a honey export company has been exporting since 2019. Chestnut and Jara honey have been sold in twenty shops in New York, Pennsylvania and New Jersey from January, 2021. Nena also exported Jara honey to Japan. And by the end of February, Bio Jara honey, a new product will be exported to the USA. Canada is a promising market and has repeated its order for the fourth time.




Producing honey in Jara hives has officially been granted Intangible Cultural Heritage status by the National Agency for Cultural Heritage Preservation of Georgia. The Jara Beekeepers Association (JBA) applied to the Agency back in 2020.
Jara is traditional wild beekeeping, a practice which almost died out but which has since 2014 begun a slow revival with the facilitation of the ALCP. The ancient tradition with strong roots in traditional agriculture, culture represents a unique way of life. The status recognizes Jara’s need to be preserved for future generations earning a place amongst other honourable Georgian traditions, including, Qvevri wine-making and Georgian song and dances. This status and will contribute to its further preservation and promotion.
It also brings hope and feeling of pride to those beekeepers who are continuing or are now taking Jara beekeeping up.
Jara has been on a fascinating journey since 2014. This journey includes The first commercial harvesting, registering the Jara honey mark, being promoted at the international exhibitions, first Bio certification, being taught at the VET college and reaching export markets in the US and Canada. And we can be sure, more things are on their way.

Christmas is a magical time awakening the holiday spirit in us. They say, Christmas is the spirit of giving without a thought of getting.
Before Christmas this year, the managers of the municipal Women’s Rooms in Kakheti, who like everyone else have adapted themselves to remote working due to the COVID-19 pandemic, established an online Christmas Charity Auction on Facebook to help families in need affected by the pandemic. The managers selected seven families in need for help. Their stories are heartbreaking; of a single mother, a victim of domestic violence, raising her children by herself, grandparents raising orphans, a child with disabilities and families with many children living in extreme poverty. Up to five hundred people joined in the auction donating or buying things in the auction with the money raised going for donation. The auction raised more than two thousand Gel over two weeks and besides money, the families received sweets, books, gifts; and special food for a girl with Celiac Disease.
The Christmas of the seven families was changed for the better. The Christmas Charity Auction finished on the 7th of January, though the online group on Facebook remains active, as the Women’s Rooms are planning to continue sharing the act of kindness with families in need and are open to anyone willing to contribute to any future auctions.
There are twenty-eight Women's Rooms in twenty-seven municipalities of four regions of Georgia. Find more about Women’s Rooms here.




An article Challenges Emerge for Women Entrepreneurs as a Result of the Covid-19 Pandemic has been published on Civil Society Portal in Georgia as part of an essay competition. The woman entrepreneur-Zeinab in the article is the Director of the dairy enterprise Tsintskaro+Ltd in Tetritskaro, Georgia. The Alliances Programme, an SDC and ADA project implemented by Mercy Corps Georgia, has been facilitating this dairy since 2016. Zeinab wrote this article by herself and won the Civil Society Portal essay competition. The article comes at the right time. We all need this kind of encouraging information during the pandemic period.
You might be interested in information on how businesses in Georgia are dealing with challenges caused by COVID-19 and can check our report COVID-19 Effects on the ALCP Clients Businesses.
The Jara Beekeepers Association (JBA) hosted the new Minister of Agriculture of Ajara Autonomous Republic. One Bio certified Jara beekeeper invited the Minister to Namonastrevi village in Keda to watch the Jara harvest. He also visited the Agro-Keda factory where KTW produce the Nena honey brand, to see the Bio honey production and packaging process following strict Bio standards. The JBA together with its members talked about their work, education materials they have disseminated among their members, results and planned activities.
‘Jara honey is an amazing product it’s tradition and now Bio certification. It has great export potential. Even though, the pandemic has significantly limited our budget, we will support the JBA to help ensure the sustainability of the Jara honey production and Bio certification.’ – Giorgi Surmanidze, Minister of Agriculture of Ajara.
In a country first, there are now twenty four Bio certified Jara beekeepers, including the Jara apiary in the Goderdzi Alpine Garden. The Agro-Keda Factory, the only company commercially harvesting Jara honey, received Bio certification in October 2020, thus the company is eligible to sell the Bio certified Jara honey crop with a Bio label soon available in the supermarket chains throughout Georgia.
The JBA is due to start selling the honey of its members under its own label from December this year. The Agroservice Center of the Ministry has already allocated a room in Keda municipality center for the JBA for the compliant packaging and labeling of its products.
More details on Jara honey to be found on www.jarahoney.com.
Photo source: The Ministry of Agriculture of Ajara Autonomous Republic







