Heather Briggs, agronomist, agro-consultant on plant productivity, international expert on cheese and journalist visited Tbilisi to hold the training for agro-journalists last week. ‘Batumelebi’ newspaper interviewed her.
- Mrs. Briggs, what challenge do you see in Georgian agriculture?
- The first challenge is the perception of farming. I think the farming has to be made more professional and has to be recognized as a profession. People must be proud of what they do.
- The Government has started working on developing cooperatives in Georgia. How possible do you consider to develop cooperative farming in Georgian?
- This is a very difficult question. If people working for cooperatives will manage to work as a team, I think this can be a good idea. But I don’t know how Georgians perceive cooperatives, because they were very badly managed at Soviet time and this experience can influence on the development of cooperative system today.
- What will be your advice for improving farming in Georgia from European experience?
- I thing first of all, the farmer needs to understand some new techniques. The farmer needs to be open for improving and see that from using new technics they can benefit and they can make better living. I do not think that to be a successful a farm has to be a big. The farming should be profit oriented.
- How can traditional farming be transformed into modern farming?
- This takes time. You must give the farmers time to adapt. You must inspire them, so they want to learn.
- Who has to inspire farmers?
- Everyone must work together in Georgia for success. I think, consumers, regulations, but I think the main area of information must come from the press. The role of agricultural press is to do knowledge transfer.
- How long is a process of improving breeds in agriculture and for reaching the good results?
- It takes a long time and this is going to take several generations. What you do not need to do is bringing unsuitable breeds from elsewhere. The breed must be able to thrive in Georgia.
- What can you say about brucellosis, there are lots of cases of this disease identified in Georgia?
- Brucellosis is a disease that requires professional approach from the government of the country: to set up a programme of testing, monitoring and slaughtering animals with brucellosis. Your Minister has mentioned positive steps, including considering some compensation for those people who lose their cattle through brucellosis.
- What about the role of agriculture in the economy, do you think that small farmers can have an impact on economic development?
- Agriculture is vital and has one of the main roles in economic development. Small farmers, big farmers they all contribute in this process. I think one of the main challenges is that farmers need to start planning, they need to know what they are doing and for this they need education, information. One of the main sources of this information and knowledge is agricultural press.
- How do you see Georgian Agriculture from the point of view of politics?
- Politics and Agriculture – they need to work close together. Georgian needs to be one team. Politics, economy, agriculture - if you do not works together you will not get anywhere.
- Considering the reality of Georgia, what is a first thing we should do?
- Consolidate and work together.
The interview is prepared by “Batumelebi" newspaper
February, 2015
Manana Dumbadze was one of fifteen guesthouse owners from Keda, Shuakhevi and Khulo invited to attend an educational seminar hosted by the Goderdzi Alpine Garden (GAG) on September 18th on how biodiversity, conversation and Jara beekeeping can be used for business promotion and attracting more tourists.
‘The seminar was interesting and will motivate me to generate new ideas. I am arranging a garden in front of my house and I received information about plants. The GAG promised to help me to do it. I have beehives but I’m thinking of switching to Jara beekeeping, because it will be more interesting to our visitors, as it carries a traditional value.’ Manana Dumbadze, a guesthouse owner.
The seminar participants agreed on further coordination and information dissemination among others.
‘I am planning to have a Jara apiary from the next year. I will also include the GAG on our tour. I have a small cottage on the Goderdzi Pass, and I am planning to have visitors there.’ Nodar Shervashidze, a guesthouse owner.
Representatives of the Batumi Botanical Garden (BBG) and specialists from the BBG’s Local Flora and Conservation Department will continue educational seminars for teachers and school students in the upcoming year. The GAG is developing its role in wild flora conservation and eco-education with seminars and a beekeeping area, aiming to publicize the value conservation and traditional Jara beekeeping can have for sustainable local development and teach people interested in taking it up.
Officially opened in July, 2020, the GAG has already attracted sixteen thousand visitors since the opening, making it the prominent tourist destination in mountainous Ajara.
Emili is a young girl who has become an internet sensation in Georgia. Her YouTube channels Emili TV and Emili Family TV reach 708,000 subscribers. She regularly shares educational and entertainment content, including films about products she likes, many parents and their children watch her shows and follow her recommendations. Through ALCP facilitation, she (and her production team) decided to ‘investigate’ the Georgian Milk Mark.
The Georgian Milk Mark (GMM) films (on Emili TV and Emili Family TV) have reached 360,000 views just in two weeks.
Traditional Jara beekeeping has reached a new audience through a report on Al Jazeera English and its Youtube Channel, with an audience of forty million in Gulf States alone. The report was developed in Ajara with assistance of the Jara Beekeepers Association (JBA), telling stories of female and male Jara beekeepers, emphasizing commercialization and future opportunities for Jara honey.
The Prime Minister of Georgia, the Chairman of the Ajara Autonomous Republic, the Mayor of Tbilisi City, and other government officials visited the Agro-Keda factory in Keda to see the honey production and packaging process, along with other Nena production. The honey showcase, Jara hive, different types of Nena produced honey for tasting, and honey catalogues were their favorites. The Prime Minister asked questions related to honey export and took the catalogues to find more details about honey.
Located in Khulo, Ajara at 2000m above sea level, the Goderdzi Alpine Garden is now open. On Thursday, two hundred guests from government, municipal agencies, non-governmental and international organizations, travel agencies, scientists and botanists attended the opening ceremony.
Huge government support was there.
‘Opening of this natural monument will help Khulo municipality with further growth. We are working on the development of the local infrastructure. Those works together are increasing income for locals. My Special thanks to the Swiss Development and Cooperation Agency, Adjaristskalli LLC, and other organizations for making this project happen.’ – Tornike Rijvadze, the Chairman of the Ajara Autonomous Republic.
The Swiss Ambassador highlighted how natural treasure can positively impact local habitants, the means of quality-oriented tourism.
‘From the very beginning, we acknowledged the importance of the Goderdzi Alpine Garden not only for the region but also for Georgia at large. It is the initiative where eco-friendly tourism and agriculture are forcing each other for the benefit of rural settlers of the mountainous Ajara. It is also helping market with locally produced cheese, wild Jara honey and other local product.’ – Patric Franzen, Ambassador Extraordinary and Plenipotentiary of Switzerland to Georgia.
The Goderdzi Alpine Garden is an example of public-private cooperation.
‘Important thing about this is the sharing. We had a vision, we went to the Batumi Botanical Garden and shared this vision of taking this beauty and using it in the countryside so that all the people living here can also enjoy this vision. The opening of this garden is a symbol of positivity in a very negative time globally, a symbol of people getting together for something good.’ – Helen Bradbury, the ALCP Team Leader.
The main backer of the Goderdzi Alpine Garden is the Swiss Agency for Development and Cooperation (SDC) through the Mercy Corps Georgia implemented Alliances Caucasus Programme (ALCP). The project is supported by the Hydropower Company Adjaristskali and the Government of Ajara Autonomous Republic. The garden is being developed with the backstopping of Munich and Lautaret Botanic Gardens.
Follow the links on the opening of the Goderdzi Alpine Garden: Ajara TV, Imedi TV, Ajara Government FB, Ajara Tourism Department FB.
Last week, Tsivis Kveli Ltd in Kakheti distributed 250 kg different types of GMM cheese through the distribution company Georgian Imports in hypermarkets and cafés throughout Chicago. The dairy is now planning the next export in a few weeks.
