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Watershed for Dairy Sector in Georgia

A presentation of a new ‘Georgian Milk’ mark was held on the 22nd of January at Hotels & Preference Hualing Tbilisi.

Up to 150 dairy enterprises and representatives of supermarkets, agri markets, sectoral associations and Government Agencies participated in the meeting.

The new ‘Georgian Milk’mark will distinguish dairy products made from natural raw milk. The ‘Georgian Milk’ mark will be found only on dairy products produced from Georgian natural raw milk and which do not contain milk powder and/or any vegetable oils. The purpose of the mark is to promote products made from Georgian natural raw milk, which will help consumers make informed decisions while buying milk and other dairy products. A recent large national consumer survey by the Caucasus Research Resource Centre of urban consumers across Georgia showed that consumers want to be able to buy ‘ecologically clean’ dairy products, meaning clean milk that comes from healthy grass fed cattle and dairy products produced in clean regulated enterprises. The research found that the majority of consumers had difficulty in identifying or being able to buy such products as these products are currently undifferentiated in shops. The ‘Georgian Milk’ mark will therefore solve this problem.

‘We should disseminate information among local consumers about the importance of Georgian milk. The ‘Georgian Milk’ mark will promote natural raw milk products and the Ministry supports this great initiative, which will increase trust and promote quality production’ – Levan Davitashvili, the Minister of Environmental Protection and Agriculture of Georgia. 

Eighteen dairy enterprises have already applied to get the mark. All registered and HACCP certified dairies have the right to apply to use the ‘Georgian Milk’ mark if they produce dairy products using natural raw milk that meets the criteria of the mark. These dairies will then be regularly audited by an independent body and transparent results and enterprise data published online on a www.georgianmilk.ge website which will come online at beginning of March. Ultimately this will help enterprises to overcome unfair competition arising from dairy products produced from milk powder.

‘The current dairy market is saturated with the dairy products produced from powdered milk, that are not differentiated. This mark allows consumers to distinguish between dairy products made from raw milk and powdered milk. This is a great initiative and I am sure it will be a huge step forward to promote clean production in the country and help milk supplier farmers.” – Merab Dzirkvadze, Manager of Thisntskaro + ltd dairy enterprise.

A national promotion campaign conducted by GMA international marketing company will be roll out from the end of next month.

The event is supported by the Ministry of Environmental Protection and Agriculture of Georgia and organized by the Swiss Development and Cooperation (SDC) project, the Alliances Caucasus Programme implemented by Mercy Corps Georgia.

For more details please follow the links:

Agenda.ge 
Imedis Dila
The Ministry of Environmental Protection and Agriculture of Georgia
Post TV
Maestro TV
Kvira.ge

OTHER NEWS
7/06/2016
Bees in Town







4 Beehives and their inhabitants from the high mountains of Ajara started their new life on the terrace of one of the largest Hotels in Batumi, Georgia, the Hilton Batumi, to produce honey for hotel guests. The General Manager of the Hilton, a keen birdwatcher and conservationist had the idea, seeking to showcase the beautiful countryside of Ajara and take this first step in illustrating the story of locally sourced food and the people who produce it. 

By linking the hotel with the Ajara Beekeepers Business Association, the hives were installed.  Urban beekeeping is increasingly popular in Europe as bee colonies decline and new ways are sought to develop a more ecologically sensitive lifestyle as urban centers grow.  The Hilton also installed a honey showpiece at the breakfast buffet, of mounted honey comb, a large map of the 10 honey production gorges of mountainous Ajara and the indigenous flora on which the bees feed with the honey and comb sourced through honey producing company Matchakhela Ltd.

These initiatives which form a part of the ALCP programme’s work in the honey market system illustrate the great potential of the honey sector to feed into the promotion of Ajara as a great and varied tourist destination.

Income received from the Hotel hives will be donated to children in need in the rural municipalities.

News travels fast and perhaps other hotels may take up the initiative now it's been advertised through the Hilton chains newsletter.

06/06/2016
Women’s Rooms in Ajara

Khelvachauri Women’s Room is taking its first steps in helping women access public resources voice their opinions and participate in local self-governance. The Women’s Room model that is being replicated in Ajara was first established in three municipalities of Kvemo Kartli from 2012 and subsequently in all municipalities of Kvemo Kartli and Samstkhe-Javakheti. The first opened in Batumi with the Association of Business Women of Ajara (ABWA) in the Ajara Chamber of Commerce and Industry (ACCI) was the first of all a new type of urban and business based women’s room, with the ideas of providing business trainings and an urban connection for the municipality based women’s rooms already opened in Keda, Shuakhevi, Khulo and Khelvachauri municipalities and soon to open in Kobuleti.  The rooms are proving popular with these WR’s already providing more than 1200 services in three months.

The Women’s Rooms are a municipal service, a resource and consultancy space for facilitating open dialogue between local society and municipality officials, aiming at promoting women’s participation in the decision-making at the local level and increasing their access to municipal information and services including on health care and agricultural programmes. Women’s Rooms also offer a platform for trainings and meetings, supporting new initiatives and instilling women’s active participation. The space has been taken up quickly with the Association of Young Lawyers  and the School of Democracy using the rooms to raise women’s awareness on human rights, economic  and educational opportunities. Visitors can use library and internet for free. All of the Women’s Rooms in Ajara are easy to access on the first floor of municipality buildings and can be freely used by people with disabilities for meeting with Gamgebeli and other officials to speak about their issues. Gamgebelis hold weekly meetings with local citizens in the W’s Rs. A Free hotline number (Khulo 0 800 100 109; Shuakhevi 0 800 000 008; Keda 0 800 100 103; Khelvachauri 0 800 100 106) allows rural women to voice their issues in the Gamgeoba.

Women’s Room coordinators and municipal Gender Advisors, were trained on the importance of women involvement in decision-making using guidelines on The Application and Implementation of the Law on Gender Equality of Georgia by local self-government bodies to increase women’s participation in the community meetings, that was resulted in significant increase from 3% (2014) to 33% (2016) of women’s participation in these meetings.

To find out more about W’s Rs ongoing activities, visit Ajara (Batumi,Khulo, Shuakhevi, Keda, Khelvachauri), Kvemo Kartli (Dmanisi, Tsalka, Tetritskaro, Rustavi,Marneuli, Aspindza) and Samtskhe Javakheti (Akhaltsikhe,Adigeni, Borjomi ) W’s Rs Facebook pages.

01/06/2016
Cheese Factory in Khulo

The first Cheese Factory in Ajara, Natural Produktsia Ltd was officially opened in Dioknisi, Khulo Municipality.

Construction of the factory started in April, 2015 and has been functioning since October. Natural Produktsia Ltd is the first and only cheese factory in upper Ajara producing Imeruli cheese currently at the largest scale in Georgia. The factory is set up with modern equipment and is producing cheese in accordance with FS&H standards. The factory collects milk from 22 villages of Khulo municipality from more than 300 farmers to date, who have now have a source of daily income. The factory processes up to 6 tons of milk daily and makes Imeruli cheese, Sulguni cheese, cottage cheese and butter. It employs 23 local farmers, out of which 11 are women. The factory is the sister factory of the family enterprise Tzesari Ltd whose factory in Sakdrioni village Tsalka produces sulguni which is sold in Carrefour in Tbilisi and in the Batumi Agrarian Market, leading hotels, such as Hilton, Sheraton, Radisson; restaurants - Porto Franco, Munchen, Pier Batumi, Riviera; supermarkets like Goodwill, Nugeshi, Nikora, Ialchin, Willmart, Absolute, etc.

20/05/2016
First Trials Runs of Rustavi and Marneuli Bio Security Points

Djakhangir Abasov, 2500 sheep owner from Sagarejo municipality: “It is very good and almost unbelievable that we’ll bath our ship and cattle for free. We were paying to private owners 0.5 Tetri per sheep which is 100-150 GEL for a flock plus money for the chemicals”.

22/04/2016
Agricultural Shorts Take Off

Over the last 18 months, programme client Agricultural video producer Mosavali has been developing technical video lessons on key aspects of livestock husbandry and beekeeping.  The videos pitched at reaching farmers through social media and no longer than 3 minutes viewing time have taken off.  9 livestock and 7 beekeeping videos have been produced and uploaded to networks.

13/04/2016
ALCP Experience Sharing at Global Seminar

The participation of Alliances Lesser Caucasus Programme at DCED Global Seminar was highly appreciated and named within the top 3 seasons of the event by the attended audience. The seminar on the Standards for Results Measurement was hosted by DCED in Bangkok from 14 to 16 March 2016.

Women's economic empowerment, assessing attribution, measuring job creation, and using results information to manage programmes – were the main topics of presentations and discussions featured on the seminar. 130 participants from 38 countries, representing 52 organizations, field programmes and donor agencies gathered for the information exchange, for deepening understanding of DCED standards and for participating in plenary discussions on cutting edge themes.

The full agenda, presentations with relevant links and final summary report are available on the following link: DCED Seminar2016

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Gold Medal for Georgia
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    The Rural Development Agency (RDA), representing Georgia at the 47th Apimondia Congress 2022 in Istanbul, Turkey, was awarded a Gold Medal for outstanding design of a trade stand in the 36 square meters category. Georgia was selected from among twelve other nominees. This year was distinguished by the strongest ever representation of Georgian beekeeping at the Apimondia Congress. Now it is the third time that Georgia has attended. Eight honey producing and exporting companies exhibited on the winning Georgia stand, showcasing honey, queen bees, and other beekeeping products including cosmetics. The congress proved highly profitable for the Georgian representatives in establishing linkages, potential partnerships and experience sharing with beekeeping associations the Beekeeping Association of Slovenia, the Slovak Beekeepers Association and the Turkey Beekeepers’ Association. The potential for Jara honey to apply for Fairtrade certification was discussed with Fairtrade International representatives. Representatives and judges of the London Honey Awards also visited the Georgian stand. A few Georgian companies have won silver and bronze at the award in 2022. A strong representation to the third London Honey Awards in 2023 by the Georgian Beekeepers Union members will be facilitated by the programme.
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