In a country first, eighteen Jara beekeepers in Ajara have received Bio certification. Jara honey was not even commercially harvested and branded until 2018, however the market for the honey has proved its strength so successfully that the beekeepers saw the opportunity to further promote their product through bio certification.
The conversion was relatively simple and certainly achievable as Jara honey is based on the capture of wild swarms and is relatively hands off. Since November 2018, the Jara Beekeepers Association (JBA) has been facilitating training and on-site recommendations; it also provides treatment of hives with a Bio vet medicine and special equipment for the mentioned Jara beekeepers. The beekeepers now follow the bio requirements; including keeping records, better husbandry, use of bio vet medicine. This allowed for smooth journey through the minimum one-year conversion period for certification.
Caucascert, the only organic certification company in Georgia issued the internationally recognized Bio certificates after laboratory results and field checks, which did not show any incompliance.
‘I am very proud that I was able to get Bio certification. It was challenging, as I did not have any kind of information before, but support from the JBA was crucial. I can already see the outcomes, because the process already contributed to minimizing disease risk and increase productivity of a Jara hive by thirty percent’ – Bio certified Jara beekeeper from Keda municipality.
Six more Jara beekeepers, including the Jara apiary in the Goderdzi Alpine Garden, are currently undergoing the certification process and might obtain certification by the end of this year.
The Jara honey mark was registered in February, 2020 and both its production and the market for it, including export is growing. More details on Jara honey to be found on www.jarahoney.com.
The products with 'Georgian Milk Mark' are now available in the supermarkets of Georgia.
The 'Georgian Milk Mark' is officially registered and serves to distinguish dairy products made from natural milk.
The documentary Jara is now available for sale on amazon.
Jara is a fairy tale journey through one year in the mountains of Ajara. A story of the shifting boundary between human habitat and wild nature, portrays everyday lives in the changing seasons. The wooden jara in the forest and the bees living within it are the fixed point in the story.
The film was named as the best feature film at the Wolves Independent International Film Festival2018 in Lithuania, and won the Golden Green Award 2018 at the Deauville Green Awards International Film Festival in France for the best production in the category of Sustainable Agriculture; the cameramen of the movie received an award from International Festival of TV and Movie Cameramen the Golden Eye 2018 for Best TV Camera Work.
The main backer of Jara is the Swiss Agency for Development and Cooperation (SDC) through the Mercy Corps Georgia implemented Alliances Lesser Caucasus Programme.
Jara honey, collected from the local beekeepers in Ajara, has been officially branded and packaged for the first time. It is now ready to enter the international markets.
On 8th of November, 2018, the Government of Georgia adopted regulation #525, which forbids registration of the vet drugs containing prohibited antibiotics, like, chloramphenicol, metronidazole, dimetridazole, ronidazole, nitrofuran (including furazolidone) which are widely used in beekeeping. The regulation entered into force on 1st of January, 2019 and was nationally covered by the media outlets. The regulation was proposed by the Veterinary Department of the NFA, after this constraint was raised at the first Honey Sector Advisory Committee on 22nd of June, 2018, which brought together honey stakeholders to discuss tackling the high levels of antibiotic residues in honey which are limiting the development of the honey sector.
An article about Veterinary Surveillance Points (VSP) has been published in a quarterly bulletin of OIE – the World Organization for Animal Health. The article covers topics on the tradition of livestock seasonal movement in Georgia, the necessity of establishing VSPs and the importance of the points in animal health control throughout the country. The author of the publication is the Head of the Veterinary Department of the National Food Agency and the OIE Delegate of Georgia - Lasha Avaliani.
Please follow the link: Oiebulletin/veterinary-surveillance-points
The ‘Georgian Milk’ mark has been registered in the National Intellectual Property Centre of Georgia - Saqpatenti. The mark is now protected to avoid falsification and strengthen the ownership of Business Institute of Georgia, an independent body which will regularly audit dairies granted license to use the mark.
Eighteen dairy enterprises have already applied to use the mark.
The new ‘Georgian Milk’ mark will distinguish dairy products made from natural raw milk.
Information per enterprise will be published online on a www.georgianmilk.ge website which will come online at beginning of March. This will allow consumers to look up the products they are buying using a unique register number printed on the label.
A national promotion campaign conducted by GMA international marketing company to introduce the mark to the public and retailers will be rolled out from the end of next month.
