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Bulk, Brand and Niche - Georgian Honey Export Begins to Flow

Rebounding in spite of the pandemic, export markets for Georgian honey are beginning to flow and the volume of honey is growing rapidly. In the first eight months of 2021, 117 tonnes of honey were exported to eleven countries; France, Bulgaria, USA, Canada, Hong Kong, Japan, Kazakhstan, Azerbaijan, UAE, Qatar, and Saudi Arabia. Five times more than the  21.7 tonnes of honey, exported to six countries in 2020.

A major recent development has been the establishment of a contract for wholesale bulk honey between Api Geo Ltd in Samtredia and Naturalim France Miel a large honey company in France. In September, forty-three tonnes of honey was shipped to France. A second order is now being prepared for shipment. Strict testing in France and Germany and a new factory and equipment capable of homogenizing 20t of honey at a time mean that the company is the first in Georgia to able to reliably service such a market.

This is just a start; we hope to export at least 100 tonnes of Georgian honey to France this year. We want to supply from smaller-scale beekeepers which will help them with selling their honey, which has been a problem for years in Georgia.’ - Gia Ioseliani, Founder of Api Geo Ltd.

September was also a fortunate month for Kakhetian Traditional Winemaking (KTW) producers of the Nena Honey brand which includes the first Bio-certified Jara honey in Georgia.  The company has just shipped a second large order of six types of Nena honey to Hong Kong, including chestnut, blossom, alpine, linden, Jara and honey with nuts including Bio Jara honey. Nena Bio Jara honey is also on its way to Doha, Qatar. Overall, since January 2021, the company has increased the volume of honey exported by 110%, compared to 2020, to markets in Canada, USA, Hong Kong, Japan, Azerbaijan and Qatar. 

Bio certification of Jara honey in Ajara is receiving considerable governmental backing.

We are proud that export markets for bio-certified Jara honey are growing and now it is being exported to countries like Japan, the USA, and Canada. We started to support Bio-certification of the Jara Beekeepers Association in 2021 to continue to supply diverse export markets for such a flagship product.’ - Giorgi Surmanidze, Minister of Agriculture of Ajara.  

The Jara Beekeepers Association is consolidating its entry into the Japanese market in partnership with MF Company Ltd. In September they exported honey to be shown at an exhibition in Tokyo in October, after which the next order will be placed.

Japanese consumers are loving Jara honey, some of them told us that it helps them with stomach problems. We believe that this exhibition in Tokyo will open up new opportunities for the Jara Beekeepers Association.’ - William Pratt, Co-founder of MF Company Ltd.  

OTHER NEWS
12/11/2015
Georgia Interests at Swiss Show

The OLMA trade show – a Swiss Agricultural and Food Fair has been held every year since 1943 in St. Gallen, Switzerland. The year’s 74th exhibition was held from  8-18 of October. 623 exhibitors and 375000 visitors attended the show.

The Swiss Agency for Development and Cooperation (SDC) was the one of the exhibitors this year. The SDC created 8 country stands including that of the Swiss Cooperation Office for the South Caucasus.

05/11/2015
Cheese Story

Name: Natural Produktsia Ltd

Place: Dioknisi Village, Khulo Municipality

Type of business: Cheese Factory

Product: Imeruli Cheese

Suppliers: about 450 women from 13 villages of Khulo

Current production per day: 5 tons of milk  (700 kg of cheese) 


The Problem

The 450 women now selling milk directly to the milk collectors of the Natural Produktsia Ltd Factory in Dioknisi, Khulo used to make cheese from their milk.  Women are responsible for milking the household cattle and making the cheese, butter, sour cream and cottage cheese which is then sold as an important part of the family’s livelihood.

Selling these products however is hard and uncertain. The journey by marshutka to Batumi Agrarian Market can take up to 4 hours on bad roads. It is taken to the market by husbands or other male family members or sent with the driver and met by a relative who then tries to sell it. There is no guarantee of a sale and often the family is forced to accept a low price from the market vendors rather than take it home again.

07/10/2015
Bio Security Build-up
Construction of the two Bio Security Points on the Animal Movement Route is now in full swing in Marneuli and Rustavi municipalities. In a month since works commenced, the main ground works have been completed. 

The NFA announced a tender on September 28th for the construction of two further Bio Security Points of the same design in Dedoplistskaro and Sighnaghi municipalities. The tender winner company was identified on October 5th.

06/10/2015
Advent of Agro-Journalism

For the first time in Georgia 6 universities will soon offer specialized courses on agricultural journalism.

The universities in Batumi, Kutaisi, Gori, Telavi, Akhaltcikhe and Caucasus International Universities in Tbilisi who already offer academic programmes on journalism, mass communications and agricultural education will now add agro journalism. The course prospective tutors have just had Training of Trainers for two days.

16/09/2015
The First Women’s Room in Ajara

Following work in KK and SJ  the Women’s Room model is being replicated in Ajara region, where Ajara Chamber of Commerce and Industry (ACCI) is proving an invaluable partner by opening the first Women’s Room at the Association of Business Women of Ajara (ABWA).

The “Women’s Room” will open up opportunities for the ABWA in terms of coordinating activities, trainings, advocacy raising meetings and information sharing. All these will contribute into stimulating women’s entrepreneurship and economic empowerment and attracting more women members to the association.

10/09/2015
Minister Publicizes Animal Movement Route Work

The Ministry of Agriculture through the National Food Agency has posted details of the construction of the six Bio Security Points on the Animal Movement Route, the construction of two of which have started this month.

http://nfa.gov.ge/

https://www.facebook.com/

Minister of Agriculture Otar Danelia stated.

“It is very important that concrete steps toward the development of the livestock sector have been taken. Rehabilitation and modernization of the Animal Movement Route has started. Building modern standard Bio Security Points will promote animal health protection and will reduce the spread of animal disease” – he said.

LATEST NEWS
Gold Medal for Georgia
30/08/2022
    The Rural Development Agency (RDA), representing Georgia at the 47th Apimondia Congress 2022 in Istanbul, Turkey, was awarded a Gold Medal for outstanding design of a trade stand in the 36 square meters category. Georgia was selected from among twelve other nominees. This year was distinguished by the strongest ever representation of Georgian beekeeping at the Apimondia Congress. Now it is the third time that Georgia has attended. Eight honey producing and exporting companies exhibited on the winning Georgia stand, showcasing honey, queen bees, and other beekeeping products including cosmetics. The congress proved highly profitable for the Georgian representatives in establishing linkages, potential partnerships and experience sharing with beekeeping associations the Beekeeping Association of Slovenia, the Slovak Beekeepers Association and the Turkey Beekeepers’ Association. The potential for Jara honey to apply for Fairtrade certification was discussed with Fairtrade International representatives. Representatives and judges of the London Honey Awards also visited the Georgian stand. A few Georgian companies have won silver and bronze at the award in 2022. A strong representation to the third London Honey Awards in 2023 by the Georgian Beekeepers Union members will be facilitated by the programme.
Georgian Honey at Apimondia
23/08/2022
    The 47th Apimondia Congress 2022, the most significant event in beekeeping worldwide, will take place from 24th to 28th August in Istanbul, Turkey. For the third time and with the strongest representation to date, the Georgian Beekeepers Union (GBU) and eight member companies will showcase the Georgian honey sector with the full financial sponsorship of the Rural Development Agency (RDA) under the Ministry of Environmental Protection and Agriculture of Georgia (MEPA). The eight honey producing and exporting companies who will exhibit different types of Georgian honey, including, bio Jara honey are: KTW Agro Keda, Rukhi Queen, Geo Natural, Cooperative Racha Natural Products, Api Geo, Tapli Sakhlshi, Cooperative Ska, Ska-Kodala. A short movie on Georgian beekeeping produced for the event will be showing in the Georgian booth. An e-poster presentation in the Beekeeping Economy section in the academic conference side of the Expo entitled A Revival of Georgian Traditional Beekeeping – Jara Beekeeping will be showcased as well.  
Local TV launched in Tsalka
16/06/2022
On June 16th the Journalism Resource Centre celebrated the opening of the first local TV media TOK TV in Tsalka municipality. Three local journalists attended journalism courses on reporting for one month. As Tsalka is a multiethnic municipality the journalists represent Georgian, Azerbaijani and Armenian communities. ‘We will report on the issues that are important in increasing transparency and accountability among the general population and local officials. Reports related to agricultural issues will be one of the main topics for our work. Local people will be engaged in the decision-making around ongoing local development. Especially, this is important after the newly opened tourist attraction in Dashbashi Canyon.’ - Local Journalist Nazi Meshveliani said.
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