Rebounding in spite of the pandemic, export markets for Georgian honey are beginning to flow and the volume of honey is growing rapidly. In the first eight months of 2021, 117 tonnes of honey were exported to eleven countries; France, Bulgaria, USA, Canada, Hong Kong, Japan, Kazakhstan, Azerbaijan, UAE, Qatar, and Saudi Arabia. Five times more than the 21.7 tonnes of honey, exported to six countries in 2020.
A major recent development has been the establishment of a contract for wholesale bulk honey between Api Geo Ltd in Samtredia and Naturalim France Miel a large honey company in France. In September, forty-three tonnes of honey was shipped to France. A second order is now being prepared for shipment. Strict testing in France and Germany and a new factory and equipment capable of homogenizing 20t of honey at a time mean that the company is the first in Georgia to able to reliably service such a market.
‘This is just a start; we hope to export at least 100 tonnes of Georgian honey to France this year. We want to supply from smaller-scale beekeepers which will help them with selling their honey, which has been a problem for years in Georgia.’ - Gia Ioseliani, Founder of Api Geo Ltd.
September was also a fortunate month for Kakhetian Traditional Winemaking (KTW) producers of the Nena Honey brand which includes the first Bio-certified Jara honey in Georgia. The company has just shipped a second large order of six types of Nena honey to Hong Kong, including chestnut, blossom, alpine, linden, Jara and honey with nuts including Bio Jara honey. Nena Bio Jara honey is also on its way to Doha, Qatar. Overall, since January 2021, the company has increased the volume of honey exported by 110%, compared to 2020, to markets in Canada, USA, Hong Kong, Japan, Azerbaijan and Qatar.
Bio certification of Jara honey in Ajara is receiving considerable governmental backing.
‘We are proud that export markets for bio-certified Jara honey are growing and now it is being exported to countries like Japan, the USA, and Canada. We started to support Bio-certification of the Jara Beekeepers Association in 2021 to continue to supply diverse export markets for such a flagship product.’ - Giorgi Surmanidze, Minister of Agriculture of Ajara.
The Jara Beekeepers Association is consolidating its entry into the Japanese market in partnership with MF Company Ltd. In September they exported honey to be shown at an exhibition in Tokyo in October, after which the next order will be placed.
‘Japanese consumers are loving Jara honey, some of them told us that it helps them with stomach problems. We believe that this exhibition in Tokyo will open up new opportunities for the Jara Beekeepers Association.’ - William Pratt, Co-founder of MF Company Ltd.
Locals, interested parties including the Minister of Agriculture of Ajara and tourists, in the height of the Batumi summer run enjoyed a new addition to the summer time calendar of events with the first Ajara Honey Festival on August 22nd on Batumi Boulevard. The festival was organized by The Beekeepers Association of Ajara, an entity belonging to the Ajara Chamber of Commerce and Industry.
Ajara is a major producer of honey in Georgia and the programme has completed a sector survey and commenced numerous interventions. The festival was a first step in promoting Ajara as a producer of high quality honey and developing a cohesive image of honey production in the region. Beekeeping in Ajara has been practiced for centuries and still includes the capturing of wild swarms and cultivating of honey in logs known as ‘Jara’.
The National Food Agency representatives met with entrepreneurs of honey and meat sectors in Kvemo Kartli and Ajara regions in July. The aim of the meetings was to inform local producers on the regulations and required standards for the quality production of meat and honey products in accordance with FS&H standards.
Food Safety and Hygiene in the Agrarian Market of Batumi was the main topic of the ALCP AJ Advisory Committee’s second meeting in Ajara region. The discussion concerned the incompliance of existing situation in Market with FS&H standards and possible risks derived from the meat and dairy products purchased there. Due to the importance and complexity of the issue, key market stakeholders such as representatives of Ajara Government, NFA and Agrarian Market participated in the meeting.
“Women in Georgia – Tradition and Contemporaneity” is a short documentary film prepared by ‘Netgazeti’ (online newspaper) about women living in Ghordjomi Community (Khulo Municipality, Ajara). Ghordjomi is one of the largest Muslim communities in Ajara and is known for its early marriage traditions, and other strict rules and attitudes towards women. The film describes the harsh daily routine of the women starting from 6 am in the morning with taking care of the cattle, children, household and the restrictions they face in daily life.
The ALCP AJ programme’s Focus Group Survey and Gender Analysis captured these issues and also noted the consequent effect on the participation of women in the decision-making processes at the community and local governmental levels which is chronically low.
The first meeting of the Regional DRR Working Group was carried out at the KK Governor Office.
The Governor of Kvemo Kartli - Paata Khizanashvili encouraged decision makers from all municipalities of the region to pay more attention on issues linked with Animal Disease Control, Pasture Usage and Disaster Risk Reduction. He noted that the municipal leaders should understand these are the issues of high importance and the new municipal working groups should have strong communication with the Governor’s office and with other municipalities of Kvemo Kartli.
By now, all seven municipalities of Kvemo Kartlli have DRR working groups coordinated by the regional government.
A new project “Closer to Nature” was launched by Batumi Botanical Garden facilitated by ALCP AJ to promote 165 school student’s involvement in biodiversity and environmental protection activities.
