By Helen Bradbury: Team Leader, Alliances Lesser Caucasus Programme
We are in an interesting conundrum. Gender in most places has been written-in to law. Bar a few notable exceptions, every country in the world, has varying degrees of success in applying universal suffrage. Fifty countries are signed up to the CEDAW convention (the UN’s Convention on the Elimination of all forms of Discrimination Against Women). On the CEDAW world map of Discrepant Government Behaviour Concerning Women, the countries shaded dark green which denotes ‘virtually no enforcement of laws consonant with CEDAW or such laws do not even exist’, are where you expect them to be and in fact they are relatively few. It is the next two categories which disturb, covering the vast majority of the globe, the mid and lighter green, where laws are partly or fully consonant with CEDAW but there is little effective enforcement or spotty enforcement of them and the issue is low priority or hit and miss. After the gains, the laws and ratifications of the last centuries it seems that we must tread very carefully indeed for we must counteract indifference, in which inertia and inactivity stop us moving forward.
In Britain in 1913 Emily Davison threw herself under the kings horse at the Epson Derby, women were in and out of prison under the cat and mouse act where they were let out to gain in strength after their relentless hunger striking and brutal force-feeding and then put back in again. They engaged in arson, attacked works of art. This was the fight for the vote for women in Britain, visible, violent and vehement. In 1928 they got franchaise equal to men. Whether you were fighting for or against, agreed or not, you cared, passionately.
Those of us who interest ourselves in activities concerning the development of equitable solutions to development problems, who are concerned with ensuring that both women and men benefit from strategies designed to impact the poor, have probably at some time in our dealings experienced a certain phenomenon. I was vastly reassured recently, if not slightly depressed, to see that even Hillary Clinton, one of the most powerful women in the world, had experienced it:
“I have been championing the rights of women and girls around the world and here at home for many years,” “and I got tired of seeing...foreign leaders, business executives, even senior officials in our own government...smile and nod when I raised these issues… ‘Oh right, I knew she was going to raise women and girls, I will just sit here and smile, it will pass, and then we’ll talk about really important things."
Hillary Clinton, Data2X Press Event, New York, January 12, 2015
Being Hillary Clinton probably guaranteed the smiles, in my dealings, in the course of programming and most notably with all levels of government, I have experienced some less sanguine reactions, but most often a shrug, an intake of breath, a glazing over, a good time to check the cell phone and a knowledge as she rightly points out that it will pass fairly soon, being as it is, as everyone has figured out, an add on. It is insidious in its passivity, there is no heat in the exchange as we are all of course in agreement, and the issue slips away, dissolves in inactivity.
How then do we keep it alive? How do we stop it being an add-on and counteract indifference? How do we make it real in a constructive way? How do we make sure it gets done?
Equitable solutions and women’s economic empowerment (WEE) which is what we work for on the ALCP, require hard work and they are difficult to do, but not because the means to achieve the solutions are complicated, they are in fact extremely simple, but they do require coordination, commitment, cooperation, and most of all persistence. Tools, procedures, operating mechanisms and strategy for ensuring women’s economic empowerment must be built in to the programme structure, adhered to and carried out every day as normal. They must be operationalized. The issue of indifference here noted in government could equally be applied to development. Not in ethos and intent, but in practice. In a recent literature review of measuring women’s economic empowerment, of the thirty projects reviewed only eleven had an indicator to measure the most basic of all WEE measurements; access to services. The primary recommendation in the review for projects to improve their WEE performance was to collect gender disaggregated data. This is just the bottom line.
We talk of complex issues, change pathways, negotiating ancient customs of how to measure agency over household income. Just doing the basics would be a great start and essential first step. Hillary Clinton is of course once more on the button with Data2X—a joint project, with the Clinton & Gates foundations, UN and others, to gather and start a gender data revolution, which will allow policymakers to recognize problems more clearly and create more informed policy. The first step is clear, we all know what to do, we just need to do it and keep doing it.
For more on operationalizing WEE in Alliances see: DCED Webinar Measuring Women's Economic Empowerment
Measuring Women's Economic Empowerment in Private Sector
Helen Bradbury is a development professional with a career spanning market system approaches to solving problems ranging from the welfare of working horses in Ethiopia to early economic recovery in post-tsunami Indonesia. She now manages Mercy Corps' flagship market systems development SDC funded Alliances programme in Georgia, and advises on M4P and women's economic empowerment. See www.aclp.ge for more details.
Finally after years of waiting punctuated by the protests of desperate rural inhabitants who have at times blocked it to highlight their plight, the Batumi-Akhaltsikhe central road, which from the top of the Goderdzi pass to Khulo is little more than a dangerous track, is to be constructed into a proper road. The Kuwait Economic Fund has signed MoU with the Government of Georgia to help with rehabilitation of the road. The funding for the project (which is estimated at 100 million GEL) has been received as a state loan to be approved by the Parliament of Georgia soon.
Rehabilitating The road, which can be justly claimed one of the most beautiful in Georgia, will immediately enhance the lives of rural inhabitants not just in quality of life but in as a boost to livelihoods as even in its current condition the road is a vital trading link between Ajara, Samtskhe -Javakheti and Kvemo Kartli as illustrated by the fact sheets.
Map: red one is Batumi-Akhaltsikhe Road and others are the longer routes.


4 Beehives and their inhabitants from the high mountains of Ajara started their new life on the terrace of one of the largest Hotels in Batumi, Georgia, the Hilton Batumi, to produce honey for hotel guests. The General Manager of the Hilton, a keen birdwatcher and conservationist had the idea, seeking to showcase the beautiful countryside of Ajara and take this first step in illustrating the story of locally sourced food and the people who produce it.
By linking the hotel with the Ajara Beekeepers Business Association, the hives were installed. Urban beekeeping is increasingly popular in Europe as bee colonies decline and new ways are sought to develop a more ecologically sensitive lifestyle as urban centers grow. The Hilton also installed a honey showpiece at the breakfast buffet, of mounted honey comb, a large map of the 10 honey production gorges of mountainous Ajara and the indigenous flora on which the bees feed with the honey and comb sourced through honey producing company Matchakhela Ltd.
These initiatives which form a part of the ALCP programme’s work in the honey market system illustrate the great potential of the honey sector to feed into the promotion of Ajara as a great and varied tourist destination.
Income received from the Hotel hives will be donated to children in need in the rural municipalities.
News travels fast and perhaps other hotels may take up the initiative now it's been advertised through the Hilton chains newsletter.

Khelvachauri Women’s Room is taking its first steps in helping women access public resources voice their opinions and participate in local self-governance. The Women’s Room model that is being replicated in Ajara was first established in three municipalities of Kvemo Kartli from 2012 and subsequently in all municipalities of Kvemo Kartli and Samstkhe-Javakheti. The first opened in Batumi with the Association of Business Women of Ajara (ABWA) in the Ajara Chamber of Commerce and Industry (ACCI) was the first of all a new type of urban and business based women’s room, with the ideas of providing business trainings and an urban connection for the municipality based women’s rooms already opened in Keda, Shuakhevi, Khulo and Khelvachauri municipalities and soon to open in Kobuleti. The rooms are proving popular with these WR’s already providing more than 1200 services in three months.

The Women’s Rooms are a municipal service, a resource and consultancy space for facilitating open dialogue between local society and municipality officials, aiming at promoting women’s participation in the decision-making at the local level and increasing their access to municipal information and services including on health care and agricultural programmes. Women’s Rooms also offer a platform for trainings and meetings, supporting new initiatives and instilling women’s active participation. The space has been taken up quickly with the Association of Young Lawyers and the School of Democracy using the rooms to raise women’s awareness on human rights, economic and educational opportunities. Visitors can use library and internet for free. All of the Women’s Rooms in Ajara are easy to access on the first floor of municipality buildings and can be freely used by people with disabilities for meeting with Gamgebeli and other officials to speak about their issues. Gamgebelis hold weekly meetings with local citizens in the W’s Rs. A Free hotline number (Khulo 0 800 100 109; Shuakhevi 0 800 000 008; Keda 0 800 100 103; Khelvachauri 0 800 100 106) allows rural women to voice their issues in the Gamgeoba.

Women’s Room coordinators and municipal Gender Advisors, were trained on the importance of women involvement in decision-making using guidelines on The Application and Implementation of the Law on Gender Equality of Georgia by local self-government bodies to increase women’s participation in the community meetings, that was resulted in significant increase from 3% (2014) to 33% (2016) of women’s participation in these meetings.
To find out more about W’s Rs ongoing activities, visit Ajara (Batumi,Khulo, Shuakhevi, Keda, Khelvachauri), Kvemo Kartli (Dmanisi, Tsalka, Tetritskaro, Rustavi,Marneuli, Aspindza) and Samtskhe Javakheti (Akhaltsikhe,Adigeni, Borjomi ) W’s Rs Facebook pages.
The first Cheese Factory in Ajara, Natural Produktsia Ltd was officially opened in Dioknisi, Khulo Municipality.
Construction of the factory started in April, 2015 and has been functioning since October. Natural Produktsia Ltd is the first and only cheese factory in upper Ajara producing Imeruli cheese currently at the largest scale in Georgia. The factory is set up with modern equipment and is producing cheese in accordance with FS&H standards. The factory collects milk from 22 villages of Khulo municipality from more than 300 farmers to date, who have now have a source of daily income. The factory processes up to 6 tons of milk daily and makes Imeruli cheese, Sulguni cheese, cottage cheese and butter. It employs 23 local farmers, out of which 11 are women. The factory is the sister factory of the family enterprise Tzesari Ltd whose factory in Sakdrioni village Tsalka produces sulguni which is sold in Carrefour in Tbilisi and in the Batumi Agrarian Market, leading hotels, such as Hilton, Sheraton, Radisson; restaurants - Porto Franco, Munchen, Pier Batumi, Riviera; supermarkets like Goodwill, Nugeshi, Nikora, Ialchin, Willmart, Absolute, etc.
Djakhangir Abasov, 2500 sheep owner from Sagarejo municipality: “It is very good and almost unbelievable that we’ll bath our ship and cattle for free. We were paying to private owners 0.5 Tetri per sheep which is 100-150 GEL for a flock plus money for the chemicals”.
Over the last 18 months, programme client Agricultural video producer Mosavali has been developing technical video lessons on key aspects of livestock husbandry and beekeeping. The videos pitched at reaching farmers through social media and no longer than 3 minutes viewing time have taken off. 9 livestock and 7 beekeeping videos have been produced and uploaded to networks.



