By Helen Bradbury: Team Leader, Alliances Lesser Caucasus Programme
We are in an interesting conundrum. Gender in most places has been written-in to law. Bar a few notable exceptions, every country in the world, has varying degrees of success in applying universal suffrage. Fifty countries are signed up to the CEDAW convention (the UN’s Convention on the Elimination of all forms of Discrimination Against Women). On the CEDAW world map of Discrepant Government Behaviour Concerning Women, the countries shaded dark green which denotes ‘virtually no enforcement of laws consonant with CEDAW or such laws do not even exist’, are where you expect them to be and in fact they are relatively few. It is the next two categories which disturb, covering the vast majority of the globe, the mid and lighter green, where laws are partly or fully consonant with CEDAW but there is little effective enforcement or spotty enforcement of them and the issue is low priority or hit and miss. After the gains, the laws and ratifications of the last centuries it seems that we must tread very carefully indeed for we must counteract indifference, in which inertia and inactivity stop us moving forward.
In Britain in 1913 Emily Davison threw herself under the kings horse at the Epson Derby, women were in and out of prison under the cat and mouse act where they were let out to gain in strength after their relentless hunger striking and brutal force-feeding and then put back in again. They engaged in arson, attacked works of art. This was the fight for the vote for women in Britain, visible, violent and vehement. In 1928 they got franchaise equal to men. Whether you were fighting for or against, agreed or not, you cared, passionately.
Those of us who interest ourselves in activities concerning the development of equitable solutions to development problems, who are concerned with ensuring that both women and men benefit from strategies designed to impact the poor, have probably at some time in our dealings experienced a certain phenomenon. I was vastly reassured recently, if not slightly depressed, to see that even Hillary Clinton, one of the most powerful women in the world, had experienced it:
“I have been championing the rights of women and girls around the world and here at home for many years,” “and I got tired of seeing...foreign leaders, business executives, even senior officials in our own government...smile and nod when I raised these issues… ‘Oh right, I knew she was going to raise women and girls, I will just sit here and smile, it will pass, and then we’ll talk about really important things."
Hillary Clinton, Data2X Press Event, New York, January 12, 2015
Being Hillary Clinton probably guaranteed the smiles, in my dealings, in the course of programming and most notably with all levels of government, I have experienced some less sanguine reactions, but most often a shrug, an intake of breath, a glazing over, a good time to check the cell phone and a knowledge as she rightly points out that it will pass fairly soon, being as it is, as everyone has figured out, an add on. It is insidious in its passivity, there is no heat in the exchange as we are all of course in agreement, and the issue slips away, dissolves in inactivity.
How then do we keep it alive? How do we stop it being an add-on and counteract indifference? How do we make it real in a constructive way? How do we make sure it gets done?
Equitable solutions and women’s economic empowerment (WEE) which is what we work for on the ALCP, require hard work and they are difficult to do, but not because the means to achieve the solutions are complicated, they are in fact extremely simple, but they do require coordination, commitment, cooperation, and most of all persistence. Tools, procedures, operating mechanisms and strategy for ensuring women’s economic empowerment must be built in to the programme structure, adhered to and carried out every day as normal. They must be operationalized. The issue of indifference here noted in government could equally be applied to development. Not in ethos and intent, but in practice. In a recent literature review of measuring women’s economic empowerment, of the thirty projects reviewed only eleven had an indicator to measure the most basic of all WEE measurements; access to services. The primary recommendation in the review for projects to improve their WEE performance was to collect gender disaggregated data. This is just the bottom line.
We talk of complex issues, change pathways, negotiating ancient customs of how to measure agency over household income. Just doing the basics would be a great start and essential first step. Hillary Clinton is of course once more on the button with Data2X—a joint project, with the Clinton & Gates foundations, UN and others, to gather and start a gender data revolution, which will allow policymakers to recognize problems more clearly and create more informed policy. The first step is clear, we all know what to do, we just need to do it and keep doing it.
For more on operationalizing WEE in Alliances see: DCED Webinar Measuring Women's Economic Empowerment
Measuring Women's Economic Empowerment in Private Sector
Helen Bradbury is a development professional with a career spanning market system approaches to solving problems ranging from the welfare of working horses in Ethiopia to early economic recovery in post-tsunami Indonesia. She now manages Mercy Corps' flagship market systems development SDC funded Alliances programme in Georgia, and advises on M4P and women's economic empowerment. See www.aclp.ge for more details.
Georgian Traditional Beekeeping: Jara Honey Production is a new textbook now available for VET colleges who include a Jara component in their beekeeping courses. It is part of making the Jara beekeeping course material an accredited component in its own right from September this year.
The author Aleko Papava, who is a competent, reliable and respected beekeeper teacher and Head of the Georgian Beekeepers Union, wrote the book together with education specialists on behalf of the Georgian Beekeepers Union and Jara Beekeepers Association.
The Scientific Research Centre of Agriculture of the Ministry of Environmental Protection and Agriculture reviewed and acknowledged the book positively.
‘The book is written in a highly professional manner, materials meet the demand of the beekeeping sector in terms of bio honey production and provide comprehensive information about all the topics for studying Jara Honey Production’ – says the Centre in their letter sent to the GBU.
In June 2021, thirteen VET college representatives from seven regions of Georgia attended a Training of Trainers in Jara Honey Production and later received jara equipment. Now eight of them are integrating aspects of Jara beekeeping into different subjects of the beekeeping programmes to 106 students. Five more colleges will start soon. This textbook means that Jara Beekeeping will be taught as a separate accredited component of these courses. The newly established Vocational Skills Agency, National Center for Educational Quality Enhancement and sectoral skills organization Agro Duo are all supporting Jara teaching integration in the VET colleges.
Linked resources: Jara Honey Production Handbook; Bio Certification Guidelines for Beekeepers; www.honeyofgeorgia.com; Discover Georgia: The Land of the Oldest Honey.

The Many Secrets of Georgian Honey, an article dedicated to the exceptional Georgian honey making, was published in the online journal Plantings by the World Sensorium Conservancy. The journal covers topics relevant to conservation and the intrinsic values of nature. The article was penned by Braden Bjella, an American culture journalist based in Eastern Europe, who takes readers to Georgian beekeeping journey with the help of the Georgian Beekeepers Union (GBU) and the Jara Beekeepers Association (JBA). As he says, “the question of Georgian honey quality is settled; now, it’s only up to the world to discover it".


On December 20th, the Georgian Beekeepers Union (GBU) hosted an event to celebrate its third anniversary inviting key honey sector stakeholders to Hualing Tbilisi Sea Plaza.
Since 2018, the honey sector has seen huge gains under the auspices of the GBU, which is leading efforts to remove pervasive constraints to growth such as the widespread use of prohibited antibiotics and performing the role of non-governmental national representative of the honey sector. The GBU’s three years of extensive work resulted in increased honey quality, more effective governmental advocacy, better vocational education in beekeeping, including, Jara teaching, available information and trainings for beekeepers, promotion and improved image of Georgian honey at the Apimondia Congress and London Honey Awards, all that paving way for an increase of honey export.
‘There are some major developments in improving honey testing capacity, increasing awareness of Georgian honey, and opening of new export markets. The comprehensive laboratory analysis, before carried abroad, is now available in Georgia, which resulted in decreasing transaction costs.’ – Giorgi Khanishvili, the First Deputy Minister of the Environmental Protection and Agriculture of Georgia (MEPA).
‘We were able to achieve significant improvements during these three years. We are continuing cooperation with the government and other honey stakeholders to ensure production of safe and quality honey.’ – Aleko Papava, the Executive Director of the GBU.
Photo source: The MEPA






Nena Jara honey, along with other types of Georgian honey, found its place on the Georgian honey corner opened at the SPAR supermarket branch in Tawar Mall, the largest shopping mall in Doha, Qatar. Georgian honey corner will be opened in every branch of the SPAR chain. The process is backed by the Embassy of Georgia to the State of Qatar. The ALCP facilitated the export of Jara honey.
Local influential media AI Raya dedicated a comprehensive article to Georgian honey with a special highlight on Georgian beekeeping characteristics and traditional Jara.
The Qatar market seems promising. The Embassy’s previous facilitation for approval of a VET certificate, an essential requirement for honey export, has contributed to a 255% increase of Georgian honey export to Qatar in 2021 compared to 2020. The same figure saw a 350% boost in 2020.
Photo source: The Embassy of Georgia to the State of Qatar




In November 2021 Jara hives took their place at the Beekeeping Regional Center, BageBee in Tbilisi for demonstration and educational purposes with the help of the Jara Beekeepers Association (JBA). The center is highly motivated to integrate Jara teaching in its beekeeping vocational programme now being developed under the project Modernization of Vocational Education and Training (VET) System Related to Agriculture - Work-based Learning. Last week, the JBA presented Jara honey to a wider audience at the Autumn Beekeeping Fair/Event, organized by the BageBee center, which was also attended by the Georgian Beekeepers Union (GBU) board members. Mutual cooperation between the GBU and the center is ongoing. The executive director of the GBU was invited to give a speech at the event and the director of the center was invited to the GBU Weekly Facebook Live meeting to present the center to the GBU member beekeepers.
Beekeeping Regional Center BageBee opened in Tbilisi in July 2021. The idea is to support the rural/urban connectivity, sustainable agriculture, and the vision of Tbilisi as a Green City.Key principles of the centre are environmental appreciation, sustainable resource use and inclusive growth. The BageBee center was built and equipped by the Czech Development Agency in the framework of the project Sustainable Development of Beekeeping in Georgia with a partnership of People in Need, Georgia, Association Agora and Tbilisi City Hall.

The Journalism Resource Centre (JRC), in partnership with the Society of Women for Rational Development in Azerbaijan (WARD), hosted a study visit of media and educational institution representatives of Azerbaijan.
Agri-journalism students and lecturers at Caucasus International University shared agricultural journalism teaching practices. In Kakheti, they visited the farm of Beka Gonashvili, Head of the Georgian Shepherds Association, farmer, and entrepreneur. They also visited Kakhetian Traditional Winemaking to see their Jara honey and wine production and the dairy Leanka in Dedeplitskaro. The importance of education and information for farmers and producers and their cooperation with agricultural media was emphasized.
Beka Gonashvili emphasized the importance of providing quality information to farmers and producers. He is both a blogger and a farmer, so he is regularly publishing useful agriculture-related posts. The female owner of Leanka dairy talked about how the enterprise is ensuring the quality and how media is playing a significant role in this. At Kakhetian Traditional Winemaking Company particpants saw wine and Jara honey production and their export and how the Georgian Beekeepers Union is advocating the interests of honey sector representatives and supporting the awareness raising of beekeepers, such as through the national information campaign - Do’s and Don’ts of Antibiotic Use. Participants also watched a report about Jara Honey by Al Jazeera and Jara the Movie.
‘We will all together will work well for expansion the teaching of agricultural Journalism in Azerbaijan’ – Natia Kuprashvili, the Head of the JRC.
The Society Women for Rational Development (WARD) in partnership with the JRC is going to prepare a course of agricultural communication based on the study visit and share it with educational institutions in Azerbaijan.
Please see the related links: a textbook of Constructive Agricultural Journalism and video lessons added to this textbook.






