By Helen Bradbury: Team Leader, Alliances Lesser Caucasus Programme
We are in an interesting conundrum. Gender in most places has been written-in to law. Bar a few notable exceptions, every country in the world, has varying degrees of success in applying universal suffrage. Fifty countries are signed up to the CEDAW convention (the UN’s Convention on the Elimination of all forms of Discrimination Against Women). On the CEDAW world map of Discrepant Government Behaviour Concerning Women, the countries shaded dark green which denotes ‘virtually no enforcement of laws consonant with CEDAW or such laws do not even exist’, are where you expect them to be and in fact they are relatively few. It is the next two categories which disturb, covering the vast majority of the globe, the mid and lighter green, where laws are partly or fully consonant with CEDAW but there is little effective enforcement or spotty enforcement of them and the issue is low priority or hit and miss. After the gains, the laws and ratifications of the last centuries it seems that we must tread very carefully indeed for we must counteract indifference, in which inertia and inactivity stop us moving forward.
In Britain in 1913 Emily Davison threw herself under the kings horse at the Epson Derby, women were in and out of prison under the cat and mouse act where they were let out to gain in strength after their relentless hunger striking and brutal force-feeding and then put back in again. They engaged in arson, attacked works of art. This was the fight for the vote for women in Britain, visible, violent and vehement. In 1928 they got franchaise equal to men. Whether you were fighting for or against, agreed or not, you cared, passionately.
Those of us who interest ourselves in activities concerning the development of equitable solutions to development problems, who are concerned with ensuring that both women and men benefit from strategies designed to impact the poor, have probably at some time in our dealings experienced a certain phenomenon. I was vastly reassured recently, if not slightly depressed, to see that even Hillary Clinton, one of the most powerful women in the world, had experienced it:
“I have been championing the rights of women and girls around the world and here at home for many years,” “and I got tired of seeing...foreign leaders, business executives, even senior officials in our own government...smile and nod when I raised these issues… ‘Oh right, I knew she was going to raise women and girls, I will just sit here and smile, it will pass, and then we’ll talk about really important things."
Hillary Clinton, Data2X Press Event, New York, January 12, 2015
Being Hillary Clinton probably guaranteed the smiles, in my dealings, in the course of programming and most notably with all levels of government, I have experienced some less sanguine reactions, but most often a shrug, an intake of breath, a glazing over, a good time to check the cell phone and a knowledge as she rightly points out that it will pass fairly soon, being as it is, as everyone has figured out, an add on. It is insidious in its passivity, there is no heat in the exchange as we are all of course in agreement, and the issue slips away, dissolves in inactivity.
How then do we keep it alive? How do we stop it being an add-on and counteract indifference? How do we make it real in a constructive way? How do we make sure it gets done?
Equitable solutions and women’s economic empowerment (WEE) which is what we work for on the ALCP, require hard work and they are difficult to do, but not because the means to achieve the solutions are complicated, they are in fact extremely simple, but they do require coordination, commitment, cooperation, and most of all persistence. Tools, procedures, operating mechanisms and strategy for ensuring women’s economic empowerment must be built in to the programme structure, adhered to and carried out every day as normal. They must be operationalized. The issue of indifference here noted in government could equally be applied to development. Not in ethos and intent, but in practice. In a recent literature review of measuring women’s economic empowerment, of the thirty projects reviewed only eleven had an indicator to measure the most basic of all WEE measurements; access to services. The primary recommendation in the review for projects to improve their WEE performance was to collect gender disaggregated data. This is just the bottom line.
We talk of complex issues, change pathways, negotiating ancient customs of how to measure agency over household income. Just doing the basics would be a great start and essential first step. Hillary Clinton is of course once more on the button with Data2X—a joint project, with the Clinton & Gates foundations, UN and others, to gather and start a gender data revolution, which will allow policymakers to recognize problems more clearly and create more informed policy. The first step is clear, we all know what to do, we just need to do it and keep doing it.
For more on operationalizing WEE in Alliances see: DCED Webinar Measuring Women's Economic Empowerment
Measuring Women's Economic Empowerment in Private Sector
Helen Bradbury is a development professional with a career spanning market system approaches to solving problems ranging from the welfare of working horses in Ethiopia to early economic recovery in post-tsunami Indonesia. She now manages Mercy Corps' flagship market systems development SDC funded Alliances programme in Georgia, and advises on M4P and women's economic empowerment. See www.aclp.ge for more details.
Manana Dumbadze was one of fifteen guesthouse owners from Keda, Shuakhevi and Khulo invited to attend an educational seminar hosted by the Goderdzi Alpine Garden (GAG) on September 18th on how biodiversity, conversation and Jara beekeeping can be used for business promotion and attracting more tourists.
‘The seminar was interesting and will motivate me to generate new ideas. I am arranging a garden in front of my house and I received information about plants. The GAG promised to help me to do it. I have beehives but I’m thinking of switching to Jara beekeeping, because it will be more interesting to our visitors, as it carries a traditional value.’ Manana Dumbadze, a guesthouse owner.
The seminar participants agreed on further coordination and information dissemination among others.
‘I am planning to have a Jara apiary from the next year. I will also include the GAG on our tour. I have a small cottage on the Goderdzi Pass, and I am planning to have visitors there.’ Nodar Shervashidze, a guesthouse owner.
Representatives of the Batumi Botanical Garden (BBG) and specialists from the BBG’s Local Flora and Conservation Department will continue educational seminars for teachers and school students in the upcoming year. The GAG is developing its role in wild flora conservation and eco-education with seminars and a beekeeping area, aiming to publicize the value conservation and traditional Jara beekeeping can have for sustainable local development and teach people interested in taking it up.
Officially opened in July, 2020, the GAG has already attracted sixteen thousand visitors since the opening, making it the prominent tourist destination in mountainous Ajara.
Emili is a young girl who has become an internet sensation in Georgia. Her YouTube channels Emili TV and Emili Family TV reach 708,000 subscribers. She regularly shares educational and entertainment content, including films about products she likes, many parents and their children watch her shows and follow her recommendations. Through ALCP facilitation, she (and her production team) decided to ‘investigate’ the Georgian Milk Mark.
The Georgian Milk Mark (GMM) films (on Emili TV and Emili Family TV) have reached 360,000 views just in two weeks.
Traditional Jara beekeeping has reached a new audience through a report on Al Jazeera English and its Youtube Channel, with an audience of forty million in Gulf States alone. The report was developed in Ajara with assistance of the Jara Beekeepers Association (JBA), telling stories of female and male Jara beekeepers, emphasizing commercialization and future opportunities for Jara honey.
The Prime Minister of Georgia, the Chairman of the Ajara Autonomous Republic, the Mayor of Tbilisi City, and other government officials visited the Agro-Keda factory in Keda to see the honey production and packaging process, along with other Nena production. The honey showcase, Jara hive, different types of Nena produced honey for tasting, and honey catalogues were their favorites. The Prime Minister asked questions related to honey export and took the catalogues to find more details about honey.
Located in Khulo, Ajara at 2000m above sea level, the Goderdzi Alpine Garden is now open. On Thursday, two hundred guests from government, municipal agencies, non-governmental and international organizations, travel agencies, scientists and botanists attended the opening ceremony.
Huge government support was there.
‘Opening of this natural monument will help Khulo municipality with further growth. We are working on the development of the local infrastructure. Those works together are increasing income for locals. My Special thanks to the Swiss Development and Cooperation Agency, Adjaristskalli LLC, and other organizations for making this project happen.’ – Tornike Rijvadze, the Chairman of the Ajara Autonomous Republic.
The Swiss Ambassador highlighted how natural treasure can positively impact local habitants, the means of quality-oriented tourism.
‘From the very beginning, we acknowledged the importance of the Goderdzi Alpine Garden not only for the region but also for Georgia at large. It is the initiative where eco-friendly tourism and agriculture are forcing each other for the benefit of rural settlers of the mountainous Ajara. It is also helping market with locally produced cheese, wild Jara honey and other local product.’ – Patric Franzen, Ambassador Extraordinary and Plenipotentiary of Switzerland to Georgia.
The Goderdzi Alpine Garden is an example of public-private cooperation.
‘Important thing about this is the sharing. We had a vision, we went to the Batumi Botanical Garden and shared this vision of taking this beauty and using it in the countryside so that all the people living here can also enjoy this vision. The opening of this garden is a symbol of positivity in a very negative time globally, a symbol of people getting together for something good.’ – Helen Bradbury, the ALCP Team Leader.
The main backer of the Goderdzi Alpine Garden is the Swiss Agency for Development and Cooperation (SDC) through the Mercy Corps Georgia implemented Alliances Caucasus Programme (ALCP). The project is supported by the Hydropower Company Adjaristskali and the Government of Ajara Autonomous Republic. The garden is being developed with the backstopping of Munich and Lautaret Botanic Gardens.
Follow the links on the opening of the Goderdzi Alpine Garden: Ajara TV, Imedi TV, Ajara Government FB, Ajara Tourism Department FB.
Last week, Tsivis Kveli Ltd in Kakheti distributed 250 kg different types of GMM cheese through the distribution company Georgian Imports in hypermarkets and cafés throughout Chicago. The dairy is now planning the next export in a few weeks.
