Name: Natural Produktsia Ltd
Place: Dioknisi Village, Khulo Municipality
Type of business: Cheese Factory
Product: Imeruli Cheese
Suppliers: about 450 women from 13 villages of Khulo
Current production per day: 5 tons of milk (700 kg of cheese)
The Problem
The 450 women now selling milk directly to the milk collectors of the Natural Produktsia Ltd Factory in Dioknisi, Khulo used to make cheese from their milk. Women are responsible for milking the household cattle and making the cheese, butter, sour cream and cottage cheese which is then sold as an important part of the family’s livelihood.
Selling these products however is hard and uncertain. The journey by marshutka to Batumi Agrarian Market can take up to 4 hours on bad roads. It is taken to the market by husbands or other male family members or sent with the driver and met by a relative who then tries to sell it. There is no guarantee of a sale and often the family is forced to accept a low price from the market vendors rather than take it home again.
The Idea
The idea for the factory came from a member of an old Khulo farming family, Arcadi. His brother, Tsezari was already in the dairy business in Tsalka with his mother, where, hoping to escape the lack of opportunity in Khulo they moved to Kvemo Kartli and started a small cheese factory in a cowshed. This cowshed is now a purpose built factory with its Sulguni cheese supplying Carrefour and the 5 star hotels of Batumi. Alliances KK had helped them do it. Arcadi was already selling his brother’s Sulguni cheese from the familiy’s distribution outlet in Batumi Market, but Sulguni only makes up 20% of the market the other 80% is for Imeruli. When Alliances opened in Ajara in 2014, Arcadi saw his chance. He proposed a small factory collecting milk from the upper mountain villages making Imeruli cheese. The gamble was that Imeruli sells for 2 lari less per kilo than Sulguni and you have to make and sell a lot more of it to make a profit.
The Solution
450 women are now selling milk directly to the milk collectors of the Natural Produktsia Ltd Factory in Dioknisi, Khulo. The building which opened in September 2015 is compliant with the new food safety and hygiene requirements and equipped with, with new modern dairy equipment.
Milk collectors from the factory collect the milk daily from the women in their houses. The women were specially trained by a food safety consultant in producing clean milk. The women save two hours a day from not having to make cheese, they save the costs of wood or gas for heating the milk to make it and other materials such as pepsin. The family is saved the costs and time and worry of having to get to Batumi and sell the cheese.
The End and the Beginning
The programme and Arcadi were unsure of how much milk there would be. People had said how poor the little red Ajaran cow was, how despairing the rural population. Ajara however has a magic, special even to Georgia, when the news went out that the factory was open the villagers decided en masse to sell. Overnight more milk than anyone imagined was available. The factory is processing 5 tonnes of milk about 700kg of cheese a day at a time of year when many dairy factories are thinking of shutting down for the winter as milk supply dwindles until the following spring. They have turned milk away as they have yet the capacity to process more. Expansion is already on the cards. Of the cheese itself the fat content is high and the milk itself from the high mountain pastures of pristine Ajara. The cheese moreover is delicious. The queues out the door of Aracadi’s distribution outlet in Batumi Market and the fact it’s sold out by midday testify to that.
On March 16th, 2018 the Alliances Caucasus Programme (www.alcp.ge) funded by the Swiss Agency for Development and Cooperation SDC and implemented by Mercy Corps in Georgia, hosted eighteen Swiss Ambassadors and Mission Directors of Development Cooperation of Switzerland from Azerbaijan, Moldova, Ukraine, Tajikistan, Kyrgyzstan, Kazakhstan as well as representatives of the Federal Department of Foreign Affairs’ headquarters in Bern. The visit was part of a regional seminar hosted by the Swiss Ambassador to Georgia and Head of Mission Olivier Burki, Regional Director of the Swiss Cooperation Office in Georgia.
'This forum is the first steps where women economic empowerment starts from. The Ajara Chamber of Commerce and Industry (ACCI) is ready to support women entrepreneurs and startups. Through the Women’s Room of ACCI we will help them in preparing Business Plans, liaising new business contacts and follow up their way of achieving success in businesses’ - Tamaz Shavadze, Chairman of ACCI.
The National Women Business Forum for 300 participants including 180 women entrepreneurs from all regions of Georgia as well as public, private and civil sector organizations concerned with women’s entrepreneurship was held in Batumi on International Women’s Day, March 8, 2018.
Management of Animal Movement Route (AMR) and Bio Security Points (BSPs) were the main topics discussed at the ALCP’s 9th Advisory Committee meeting on January 31st, 2018.
The Minister of Agriculture highlighted the importance of AMR and its Bio Security Points, their importance in underpinning animal healthcare and livestock export and the need for continued efforts to ensure progress in his opening speech.
‘Despite the positive dynamics there are still challenges and the governmental, non-governmental and private sectors should consolidate to overcome them’ - stated Mr. Davitashvili.
Existing gaps in management as well as the positive impact of BSPs were highlighted at the meeting. A short film: What shepherds think about the BSP’s available at ALCP/Videos allowed shepherds views to be presented in full.
All participants debated responsibility for managing the AMR and its infrastructure. Land overlaps, lack of resting areas, watering points at the Route, issues of concern for decades - were also discussed.
‘I think inclusion of self-governments in provision of BSPs’ operation is quite possible, local residents can be hired there and I’m ready to discuss this issue with the heads of local municipalities of Kvemo Kartli” - Grigol Nemsadze - The State Representative-Governor of KK Region.
As a result of this meeting the Regional Government of Kvemo Kartli and the Ministry of Economy have agreed to work together for final resolution of contested land on the route. Existing infrastructural gaps at BSP’s will be also solved in time for spring season, stated the Head of the NFA. With regards to BSP’s management and its future ownership the issue is clearly on the table for further facilitation and discussion with all interested parties to find the best solution and develop pertinent strategy going forward.
On December 5th the National Geographic Magazine Georgia presented its latest edition which features an article on Jara honey, at the National Museum of Georgia. About hundred guests tasted Jara honey and watched a special screening of the Jara movie, which had originally inspired the Georgian National Geographic to do the Georgian bee and honey story.
‘We were thinking about doing an article on Georgian Bees and honey, but we were not certain what direction to choose. One day, I got a call from Nika Tsiklauri, who invited me to the Jara premiere and while watching this truly fairytale, – I discovered the storyline we had been looking for’. – Natia Khuluzauri, Editor in Chief of the National Geographic Magazine Georgia.
The movie Director, Nika Tsiklauri, did a photo session of the Jara hives in Ajara. The magazine story writer, Irakli Pipia, enthusiastically worked on the topic and in addition came across documentation that showed that the Caucasian Gray Bees had been exported to the USA from Georgia atthe end of the 19th century.
‘This was a discovery none of us expected. Who knew that the Caucasian Bee had travelled so far? So, both authors, Nika and Irakli, did a great job and we have this beautiful elaborated story covering practically all aspects related to the Caucasian Gray Bee and honey they make’ – says Natia.
The event opened an exhibition of photos, Jara hives and beekeeping artifacts from Ajara. The Ajarian Beekeepers Business Association gave attendees a unique opportunity to taste recently harvested Jara wild honey from its members and personally explore traditional Jara hives and beekeeping handicrafts.
Photo Source: The National Geographic Georgia
A new Bio Security Point (BSP) has been opened by the Minister of Agriculture of Georgia on in Kakheti, Telavi municipality. It is the fifth point now open on the
Animal Movement Route along with the BSP’s in Marneuli, Rustavi, Dedoplistskaro and Signagi municipalities and the third point built by the government in addition to the two points built under the ALCP as part of the activities agreed between the government and the project.
‘We are conducting complex works for supporting sheep and cattle sector development and one of the most important components of this work are identification ®istration of official Animal Movement Route and a proper management of it. We now have five BSP and this helps us to manage the movement of the livestock and their health control’ Mr. Davitashvili stated.
Georgia and the Georgian honey were successfully and widely promoted at the 45th Apimondia Congress in Istanbul, Turkey, by the Ajarian Beekeeping Business Association (ABBA). The Jara honey along with Chestnut and Acacia honey were the most popular among the honey importers from all over the world. Markets for Georgian honey seems diverse based on the high interest from countries such as France, Germany, Kuwait, Iran, Turkey and India among others. More to be found in the TV slot prepared by Ajara TV
