Name: Natural Produktsia Ltd
Place: Dioknisi Village, Khulo Municipality
Type of business: Cheese Factory
Product: Imeruli Cheese
Suppliers: about 450 women from 13 villages of Khulo
Current production per day: 5 tons of milk (700 kg of cheese)
The Problem
The 450 women now selling milk directly to the milk collectors of the Natural Produktsia Ltd Factory in Dioknisi, Khulo used to make cheese from their milk. Women are responsible for milking the household cattle and making the cheese, butter, sour cream and cottage cheese which is then sold as an important part of the family’s livelihood.
Selling these products however is hard and uncertain. The journey by marshutka to Batumi Agrarian Market can take up to 4 hours on bad roads. It is taken to the market by husbands or other male family members or sent with the driver and met by a relative who then tries to sell it. There is no guarantee of a sale and often the family is forced to accept a low price from the market vendors rather than take it home again.
The Idea
The idea for the factory came from a member of an old Khulo farming family, Arcadi. His brother, Tsezari was already in the dairy business in Tsalka with his mother, where, hoping to escape the lack of opportunity in Khulo they moved to Kvemo Kartli and started a small cheese factory in a cowshed. This cowshed is now a purpose built factory with its Sulguni cheese supplying Carrefour and the 5 star hotels of Batumi. Alliances KK had helped them do it. Arcadi was already selling his brother’s Sulguni cheese from the familiy’s distribution outlet in Batumi Market, but Sulguni only makes up 20% of the market the other 80% is for Imeruli. When Alliances opened in Ajara in 2014, Arcadi saw his chance. He proposed a small factory collecting milk from the upper mountain villages making Imeruli cheese. The gamble was that Imeruli sells for 2 lari less per kilo than Sulguni and you have to make and sell a lot more of it to make a profit.
The Solution
450 women are now selling milk directly to the milk collectors of the Natural Produktsia Ltd Factory in Dioknisi, Khulo. The building which opened in September 2015 is compliant with the new food safety and hygiene requirements and equipped with, with new modern dairy equipment.
Milk collectors from the factory collect the milk daily from the women in their houses. The women were specially trained by a food safety consultant in producing clean milk. The women save two hours a day from not having to make cheese, they save the costs of wood or gas for heating the milk to make it and other materials such as pepsin. The family is saved the costs and time and worry of having to get to Batumi and sell the cheese.
The End and the Beginning
The programme and Arcadi were unsure of how much milk there would be. People had said how poor the little red Ajaran cow was, how despairing the rural population. Ajara however has a magic, special even to Georgia, when the news went out that the factory was open the villagers decided en masse to sell. Overnight more milk than anyone imagined was available. The factory is processing 5 tonnes of milk about 700kg of cheese a day at a time of year when many dairy factories are thinking of shutting down for the winter as milk supply dwindles until the following spring. They have turned milk away as they have yet the capacity to process more. Expansion is already on the cards. Of the cheese itself the fat content is high and the milk itself from the high mountain pastures of pristine Ajara. The cheese moreover is delicious. The queues out the door of Aracadi’s distribution outlet in Batumi Market and the fact it’s sold out by midday testify to that.
Georgian Traditional Beekeeping: Jara Honey Production is a new textbook now available for VET colleges who include a Jara component in their beekeeping courses. It is part of making the Jara beekeeping course material an accredited component in its own right from September this year.
The author Aleko Papava, who is a competent, reliable and respected beekeeper teacher and Head of the Georgian Beekeepers Union, wrote the book together with education specialists on behalf of the Georgian Beekeepers Union and Jara Beekeepers Association.
The Scientific Research Centre of Agriculture of the Ministry of Environmental Protection and Agriculture reviewed and acknowledged the book positively.
‘The book is written in a highly professional manner, materials meet the demand of the beekeeping sector in terms of bio honey production and provide comprehensive information about all the topics for studying Jara Honey Production’ – says the Centre in their letter sent to the GBU.
In June 2021, thirteen VET college representatives from seven regions of Georgia attended a Training of Trainers in Jara Honey Production and later received jara equipment. Now eight of them are integrating aspects of Jara beekeeping into different subjects of the beekeeping programmes to 106 students. Five more colleges will start soon. This textbook means that Jara Beekeeping will be taught as a separate accredited component of these courses. The newly established Vocational Skills Agency, National Center for Educational Quality Enhancement and sectoral skills organization Agro Duo are all supporting Jara teaching integration in the VET colleges.
Linked resources: Jara Honey Production Handbook; Bio Certification Guidelines for Beekeepers; www.honeyofgeorgia.com; Discover Georgia: The Land of the Oldest Honey.
The Many Secrets of Georgian Honey, an article dedicated to the exceptional Georgian honey making, was published in the online journal Plantings by the World Sensorium Conservancy. The journal covers topics relevant to conservation and the intrinsic values of nature. The article was penned by Braden Bjella, an American culture journalist based in Eastern Europe, who takes readers to Georgian beekeeping journey with the help of the Georgian Beekeepers Union (GBU) and the Jara Beekeepers Association (JBA). As he says, “the question of Georgian honey quality is settled; now, it’s only up to the world to discover it".
On December 20th, the Georgian Beekeepers Union (GBU) hosted an event to celebrate its third anniversary inviting key honey sector stakeholders to Hualing Tbilisi Sea Plaza.
Since 2018, the honey sector has seen huge gains under the auspices of the GBU, which is leading efforts to remove pervasive constraints to growth such as the widespread use of prohibited antibiotics and performing the role of non-governmental national representative of the honey sector. The GBU’s three years of extensive work resulted in increased honey quality, more effective governmental advocacy, better vocational education in beekeeping, including, Jara teaching, available information and trainings for beekeepers, promotion and improved image of Georgian honey at the Apimondia Congress and London Honey Awards, all that paving way for an increase of honey export.
‘There are some major developments in improving honey testing capacity, increasing awareness of Georgian honey, and opening of new export markets. The comprehensive laboratory analysis, before carried abroad, is now available in Georgia, which resulted in decreasing transaction costs.’ – Giorgi Khanishvili, the First Deputy Minister of the Environmental Protection and Agriculture of Georgia (MEPA).
‘We were able to achieve significant improvements during these three years. We are continuing cooperation with the government and other honey stakeholders to ensure production of safe and quality honey.’ – Aleko Papava, the Executive Director of the GBU.
Photo source: The MEPA
Nena Jara honey, along with other types of Georgian honey, found its place on the Georgian honey corner opened at the SPAR supermarket branch in Tawar Mall, the largest shopping mall in Doha, Qatar. Georgian honey corner will be opened in every branch of the SPAR chain. The process is backed by the Embassy of Georgia to the State of Qatar. The ALCP facilitated the export of Jara honey.
Local influential media AI Raya dedicated a comprehensive article to Georgian honey with a special highlight on Georgian beekeeping characteristics and traditional Jara.
The Qatar market seems promising. The Embassy’s previous facilitation for approval of a VET certificate, an essential requirement for honey export, has contributed to a 255% increase of Georgian honey export to Qatar in 2021 compared to 2020. The same figure saw a 350% boost in 2020.
Photo source: The Embassy of Georgia to the State of Qatar
In November 2021 Jara hives took their place at the Beekeeping Regional Center, BageBee in Tbilisi for demonstration and educational purposes with the help of the Jara Beekeepers Association (JBA). The center is highly motivated to integrate Jara teaching in its beekeeping vocational programme now being developed under the project Modernization of Vocational Education and Training (VET) System Related to Agriculture - Work-based Learning. Last week, the JBA presented Jara honey to a wider audience at the Autumn Beekeeping Fair/Event, organized by the BageBee center, which was also attended by the Georgian Beekeepers Union (GBU) board members. Mutual cooperation between the GBU and the center is ongoing. The executive director of the GBU was invited to give a speech at the event and the director of the center was invited to the GBU Weekly Facebook Live meeting to present the center to the GBU member beekeepers.
Beekeeping Regional Center BageBee opened in Tbilisi in July 2021. The idea is to support the rural/urban connectivity, sustainable agriculture, and the vision of Tbilisi as a Green City.Key principles of the centre are environmental appreciation, sustainable resource use and inclusive growth. The BageBee center was built and equipped by the Czech Development Agency in the framework of the project Sustainable Development of Beekeeping in Georgia with a partnership of People in Need, Georgia, Association Agora and Tbilisi City Hall.
The Journalism Resource Centre (JRC), in partnership with the Society of Women for Rational Development in Azerbaijan (WARD), hosted a study visit of media and educational institution representatives of Azerbaijan.
Agri-journalism students and lecturers at Caucasus International University shared agricultural journalism teaching practices. In Kakheti, they visited the farm of Beka Gonashvili, Head of the Georgian Shepherds Association, farmer, and entrepreneur. They also visited Kakhetian Traditional Winemaking to see their Jara honey and wine production and the dairy Leanka in Dedeplitskaro. The importance of education and information for farmers and producers and their cooperation with agricultural media was emphasized.
Beka Gonashvili emphasized the importance of providing quality information to farmers and producers. He is both a blogger and a farmer, so he is regularly publishing useful agriculture-related posts. The female owner of Leanka dairy talked about how the enterprise is ensuring the quality and how media is playing a significant role in this. At Kakhetian Traditional Winemaking Company particpants saw wine and Jara honey production and their export and how the Georgian Beekeepers Union is advocating the interests of honey sector representatives and supporting the awareness raising of beekeepers, such as through the national information campaign - Do’s and Don’ts of Antibiotic Use. Participants also watched a report about Jara Honey by Al Jazeera and Jara the Movie.
‘We will all together will work well for expansion the teaching of agricultural Journalism in Azerbaijan’ – Natia Kuprashvili, the Head of the JRC.
The Society Women for Rational Development (WARD) in partnership with the JRC is going to prepare a course of agricultural communication based on the study visit and share it with educational institutions in Azerbaijan.
Please see the related links: a textbook of Constructive Agricultural Journalism and video lessons added to this textbook.
