Name: Natural Produktsia Ltd
Place: Dioknisi Village, Khulo Municipality
Type of business: Cheese Factory
Product: Imeruli Cheese
Suppliers: about 450 women from 13 villages of Khulo
Current production per day: 5 tons of milk (700 kg of cheese)
The Problem
The 450 women now selling milk directly to the milk collectors of the Natural Produktsia Ltd Factory in Dioknisi, Khulo used to make cheese from their milk. Women are responsible for milking the household cattle and making the cheese, butter, sour cream and cottage cheese which is then sold as an important part of the family’s livelihood.
Selling these products however is hard and uncertain. The journey by marshutka to Batumi Agrarian Market can take up to 4 hours on bad roads. It is taken to the market by husbands or other male family members or sent with the driver and met by a relative who then tries to sell it. There is no guarantee of a sale and often the family is forced to accept a low price from the market vendors rather than take it home again.
The Idea
The idea for the factory came from a member of an old Khulo farming family, Arcadi. His brother, Tsezari was already in the dairy business in Tsalka with his mother, where, hoping to escape the lack of opportunity in Khulo they moved to Kvemo Kartli and started a small cheese factory in a cowshed. This cowshed is now a purpose built factory with its Sulguni cheese supplying Carrefour and the 5 star hotels of Batumi. Alliances KK had helped them do it. Arcadi was already selling his brother’s Sulguni cheese from the familiy’s distribution outlet in Batumi Market, but Sulguni only makes up 20% of the market the other 80% is for Imeruli. When Alliances opened in Ajara in 2014, Arcadi saw his chance. He proposed a small factory collecting milk from the upper mountain villages making Imeruli cheese. The gamble was that Imeruli sells for 2 lari less per kilo than Sulguni and you have to make and sell a lot more of it to make a profit.
The Solution
450 women are now selling milk directly to the milk collectors of the Natural Produktsia Ltd Factory in Dioknisi, Khulo. The building which opened in September 2015 is compliant with the new food safety and hygiene requirements and equipped with, with new modern dairy equipment.
Milk collectors from the factory collect the milk daily from the women in their houses. The women were specially trained by a food safety consultant in producing clean milk. The women save two hours a day from not having to make cheese, they save the costs of wood or gas for heating the milk to make it and other materials such as pepsin. The family is saved the costs and time and worry of having to get to Batumi and sell the cheese.
The End and the Beginning
The programme and Arcadi were unsure of how much milk there would be. People had said how poor the little red Ajaran cow was, how despairing the rural population. Ajara however has a magic, special even to Georgia, when the news went out that the factory was open the villagers decided en masse to sell. Overnight more milk than anyone imagined was available. The factory is processing 5 tonnes of milk about 700kg of cheese a day at a time of year when many dairy factories are thinking of shutting down for the winter as milk supply dwindles until the following spring. They have turned milk away as they have yet the capacity to process more. Expansion is already on the cards. Of the cheese itself the fat content is high and the milk itself from the high mountain pastures of pristine Ajara. The cheese moreover is delicious. The queues out the door of Aracadi’s distribution outlet in Batumi Market and the fact it’s sold out by midday testify to that.
Georgian Honey under Nena brand has successfully entered the Hong Kong market with a repeat order received soon after the first one. Hong Kong is the new market for Nena honey following USA, Canada, Japan and UAE.
Three Georgian honey producers received Silver Quality Award in the quality category at the London International Honey Awards. These companies were supported by the Embassy of Georgia to the UK and the Georgian Beekeepers Union (GBU) to participate in this prestigious competition in London for the first time among 290 honeys from 20 countries.
The purpose of the LONDON HONEY AWARDScompetitions is to inform honey-growers, honey producers, beekeepers, processors, and retailers, who distribute their standardized products legally, to preserve and to ameliorate the quality of their branded product by promoting high-quality honey products in every aspect of the spectrum of its use and consumption.
The awarded Georgian honey producers are Nena Chestnut Honey / KTW, Nena Jara Bio Honey / KTW, Ninotsminda Honey (Alpine) / Cooperative KODY and Chestnut Honey / Rukhi Queen
You can see here the post of the embassy on Facebook.
On May 27th-28th, more than two thousand beekeepers in all regions of Georgia attended a training on bee treatment practices as a response to the massive bee colonies collapse this year. The Georgian Beekeepers Union (GBU) initiated and advocated the first nationwide trainings with the Rural Development Agency (RDA) based on the online research data gathered. The GBU developed a trainer’s handbook and Varroa Treatment guideline, which was translated and available for Azerbaijani and Armenian beekeepers; and delivered a Training of Trainers for eighty-five beekeepers.
‘Beekeepers received important information about new methodology how to treat Varroa. This was the first training organized in coordination with the GBU, which is the main actor in the beekeeping sector and our collaboration will continue.’ – Lasha Shalamberidze, the Head of the Regional Relations Department at the RDA.
‘I think, a key outcome of these trainings is that our Union expanded its team across Georgia. We now have the representatives in each municipality and we will continue teaching and delivering important information to the beekeepers.’ – Aleko Papava, the Head of the GBU.
A seventh Veterinary Surveillance Point (VSP) of the National Food Agency (NFA) opened recently in Dusheti municipality to serve nomadic farmers migrating on the north part of the Animal Movement Route of Georgia. This is the first and the only VSP in Mtskheta-Mtianeti region, where disinfection of sheep and cattle against ecto-parasites is provided by the State. Up to 100,000 head of sheep will be dipped there during every transhumance season, free of charge.
The point was constructed by the NFA following the petition of shepherds from the region at the ALCP’s 11th Advisory Committee meeting and was approved by the Minister of Environmental Protection & Agriculture – Levan Davitashvili in March 2019, based on the positive benefits of the existing points.
In 2015 the VSP model was created by the ALCP commissioned British livestock expert Edward Hamer and an MOU was signed between the Ministry of Agriculture, the NFA and the ALCP to construct six VSPs, two of them were financed by the programme and four by the State. In 2016-2018 all six points were finalized and opened. This year additional water points were also opened on the route. The VSP’s record and monitor the nomadic sheep and cattle population and underpin Georgia’s credibility in livestock export markets.
As Dick Whittington found out the London streets are not literally paved with gold. However four Georgian honey companies are participating in a celebration of the liquid kind. The London International Honey Awards held from May 30-31st, have two main award categories: quality and design, and feature honeys from all over the world, from Canada to the Mediterranean to New Zealand and everything in between. Competition is fierce. The four Georgian honey companies, Nena, Rukhi Queen, Honey and Irinola Company and Cooperative Kodi, were supported to participate by the Embassy of Georgia to the UK and the Georgian Beekeepers Union (GBU).
On May 18th-19th, twelve VET college representatives from seven regions of Georgia attended a Training of Trainers in Jara Honey Production hosted by the Georgian Beekeepers Union (GBU) and the Jara Beekeepers Association (JBA) in Keda, Medzibna Village.
The trainees learnt how to teach beekeeping students Jara honey production and how to obtain Bio certification. They also visited a Bio certified Jara apiary and the Agro-Keda factory to see the process of Jara honey processing and packaging.
Akhali Talga VET College in Kobuleti and Khulo, who have already integrated the Jara teaching materials into their one-year beekeeping programme since October 2020, also shared their experience of including and teaching Jara production.
‘I am happy to attend this training, as I learned a lot. I am ready to teach Jara beekeeping to my students, because it will make our beekeeping programme even more interesting.’ – Ilia Khazarishvili, a lecturer at the Public College Aisi, Kakheti.
‘I am glad that all of the colleges now acknowledge that Jara teaching is an essential part of Georgian beekeeping programmes. During these two days they heard about a wide range of Jara topics, for example, Bio certification, which was impressive for them. Now they are convinced that Jara teaching has a future and this will help them to attract more students to beekeeping. They also saw the demand from businesses after visiting two Jara honey processing entities.’ - Aleko Papava, the Head of the GBU.
The National Center for Educational Quality Enhancement and sectoral skills organization Agro Duo are supporting Jara teaching integration in the VET colleges.
On June 1st, the GBU is organizing an online event Highlights So Far: Jara in VET, which is bringing together VET colleges, specialists, agro journalists, donors, and public officials to further promote Jara teaching in VET colleges and share reflections on the training.
