On 16th of December 2019, the Georgian Milk mark organized a Georgian Cheese and Wine evening at 8000 Vintages to introduce cheese with Georgian Milk mark (GMM) to the supermarkets and encouraged them to pass information on the advantages of GMM cheese to consumers. Cheese with Georgian Milk mark does not contain milk powder or any vegetable oils, it has laboratory analysis and is produced in the enterprises which are HACCP certified.
The Guests had the opportunity to taste different types of cheese made from natural raw milk produced by thirteen enterprises: Milken Ltd, Tsintskaro + Ltd, I.E Hakob Hambaryan, I.E Karen Simonyan, I.E Tsolak Grigoryan, Tsifora –Smatskhe Ltd, Tsalka +Ltd, Dairy Products Company Tsezari Ltd, Gocha Gagashvili – brand name Tsivis Kveli, Levan Bejanishvili-brand name Shuamta, Badri Gogoladze – brand name Cheese Hut, Coop. Tanadgoma, Coop. Disvelli. The Information per enterprise is available on www.georgianmilk.ge. The website allows consumers to look up the products they are buying using a unique register number printed on a label.
The evening of Georgian Cheese and Wine was attended by Mr. Levan Davitashvili, the Minister of Environment Protection and Agriculture of Georgia, by the Swiss Agency for Development and Cooperation Project Alliances Caucasus Program (ALCP) implemented by Mercy Corps, Georgian Milk Mark Project Administrator - Business Institute of Georgia and Marketing Company GMA Representative, the supermarkets and the dairies using the Georgian Milk mark.
The evening was headed by Zaza Grigalashvili, an '8000 Vintages' Sommelier, who spoke about Georgian cheese and wine pairing.
Helen Bradbury, ALCP Team Leader: ‘We have private sector cheese enterprises in the room from different regions, these are a real dairy businesses operating for years and years. It is very important that this is Georgian Milk from Georgian cows who eat Georgian grass. Consumers want to eat natural, healthy, good country food which comes from this beautiful land, from this beautiful clean water, from happy cows and are made in communities living in countryside. Today we are at 8000 Vintages and we all know the history of wine. If you want ‘Qvevri’ wine or European style wine we know from where it comes from its name and the consumer can choose according wine value and its good for the producer, they can add more value and then this value goes back to the jobs, factories in the communities. So in the dairy sector it is going to be the same: as cheese will have the name, taste, value, style and its started to develop, the money supporting these factories goes back to women who are supplying milk, their families, they are putting money to their children education and investing in their life'.
Levan Davitashvili, The Minister of MEPA: ‘I think the most difficult sector in Georgia is adairy sector and we have a lot to do together. A good presentation of a final product the market and how we bring cheese to the consumer is very important. We can say that competition between the enterprises is unfair, but we work on this via new the regulations to change the situation in the sector, we also empower our laboratories to have better quality and safe products. Today we have Georgian Milk mark presentation which is a very good idea for providing information to the consumers about dairy products, which also gives advantages to producer'.
The Products with the mark are available in Madagoni, Spar, Ori Nabiji, Nikora, Zgapari, Fresco, Carrefour, and Goodwill supermarket chains.
ALCP photo won in the photo competition on Private Sector Development announced by DCED. Photo is taken in programme financed Wool Collecting Center and it was listed among 5 winners in condition of high competition. Winning photo will be displayed on new DCED website, visited by more than 60,000 unique users per year, and materials printed for high-profile events and publications. It will also be shown at the DCED Global Seminal in Bangkok.
After months of intensive construction work and four and a half years of multi-stakeholder advocacy the first Bio Security Point on the AMR has been opened. By the next transhumance season spring 2016, the country will have proper infrastructure for ensuring systematic health control of the livestock in place.
The event was attended by the Regional Director for Swiss Cooperation Office for the South Caucasus, by the Deputy Minister of Agriculture, the Head of the National Food Agency, the Governor and Gamgebelies of Kvemo Kartli region and the representatives of private and non-governmental sector. The event was widely covered by the national media.
Posted by Helen Bradbury: Team Leader, Alliances Lesser Caucasus Programme
ALCP has been featured on BEAM Exchange. See the story below.
Rural farmers can only grow their income when they have access to the drugs and veterinary services to keep their animals healthy and growing too. Alliances has partnered with a national veterinary inputs supply company to improve access to drugs, information and vet services for poor farmers in rural Georgia. There are strong signs competitors are seeking to replicate the model, which is also scaling up nationally and in neighbouring countries.
The challenge
Over 2 million people in rural Georgia rely on subsistence farming, typically owning less than one hectare of land. SDC has been funding a series of programmes in Southern Georgia since 2008 to improve the livelihoods of livestock farmers.
During initial surveys, Alliances learned that less than 10 per cent of farmers were accessing veterinary drugs or services in their community, in rural vet pharmacies mainly self-stocked from trips to Tbilisi. Others bought drugs when travelling to the capital. In the rural vet pharmacies a limited range of often improperly stored drugs were sold at high prices due to the resultant transaction costs. Local advice was minimal, unavailable or out of date. This had led to a lack of farmer trust in local veterinary products and services and unwillingness to invest.
Suppliers had failed to grasp the market potential of developing rural distribution, lacking both the information and capital to do so. The uncertainty about whether farmers would buy their products meant the perceived risk held suppliers back from making the first move.
Last week, NFA officials met with 19 private sector representatives from dairy and meat sectors in Akhaltsikhe, continuing a series of the meetings held in KK and AJ on new FS&H regulations. Key issues, which could restrict market access, such as form #2 requirements in meat sector and HACCP for dairy sector, were discussed.
The heavy rain and strong wind in Ajara last week saw the DRRWG hotlines have been flooded with calls in Kobuleti, Khelvachauri, Keda, Shuakhevi and Khulo municipalities. From Wednesday morning till Saturday night (November 11th-14th), the Government of Ajara and all five municipalities declared a state of emergency and announced the DRR WG hotline number on Ajara TV and online for the farmers seeking help. Municipal DRR WG members, along with a geologist and a representative from the Road Department, formed emergency response groups in each municipality to immediately respond to calls.
Construction of the two Bio Security Points (BSP) on the Animal Movement Routes in Marneuli and Rustavi is now on a final stage.
Each 2000 square meters point is already concreted and fenced and the sheep dips and cattle showers are ready and the site office in place. The 50 ton galvanized water Tanks imported from the UK are installed. For both points the NFA will hire staff including a veterinarian.
