Rebounding in spite of the pandemic, export markets for Georgian honey are beginning to flow and the volume of honey is growing rapidly. In the first eight months of 2021, 117 tonnes of honey were exported to eleven countries; France, Bulgaria, USA, Canada, Hong Kong, Japan, Kazakhstan, Azerbaijan, UAE, Qatar, and Saudi Arabia. Five times more than the 21.7 tonnes of honey, exported to six countries in 2020.
A major recent development has been the establishment of a contract for wholesale bulk honey between Api Geo Ltd in Samtredia and Naturalim France Miel a large honey company in France. In September, forty-three tonnes of honey was shipped to France. A second order is now being prepared for shipment. Strict testing in France and Germany and a new factory and equipment capable of homogenizing 20t of honey at a time mean that the company is the first in Georgia to able to reliably service such a market.
‘This is just a start; we hope to export at least 100 tonnes of Georgian honey to France this year. We want to supply from smaller-scale beekeepers which will help them with selling their honey, which has been a problem for years in Georgia.’ - Gia Ioseliani, Founder of Api Geo Ltd.
September was also a fortunate month for Kakhetian Traditional Winemaking (KTW) producers of the Nena Honey brand which includes the first Bio-certified Jara honey in Georgia. The company has just shipped a second large order of six types of Nena honey to Hong Kong, including chestnut, blossom, alpine, linden, Jara and honey with nuts including Bio Jara honey. Nena Bio Jara honey is also on its way to Doha, Qatar. Overall, since January 2021, the company has increased the volume of honey exported by 110%, compared to 2020, to markets in Canada, USA, Hong Kong, Japan, Azerbaijan and Qatar.
Bio certification of Jara honey in Ajara is receiving considerable governmental backing.
‘We are proud that export markets for bio-certified Jara honey are growing and now it is being exported to countries like Japan, the USA, and Canada. We started to support Bio-certification of the Jara Beekeepers Association in 2021 to continue to supply diverse export markets for such a flagship product.’ - Giorgi Surmanidze, Minister of Agriculture of Ajara.
The Jara Beekeepers Association is consolidating its entry into the Japanese market in partnership with MF Company Ltd. In September they exported honey to be shown at an exhibition in Tokyo in October, after which the next order will be placed.
‘Japanese consumers are loving Jara honey, some of them told us that it helps them with stomach problems. We believe that this exhibition in Tokyo will open up new opportunities for the Jara Beekeepers Association.’ - William Pratt, Co-founder of MF Company Ltd.
The annual Honey Festival was opened for the fourth time on August 11th on Batumi Boulevard and closed on August 12th in Batumi Botanical Garden. Up to 45 beekeepers from across Georgia once again presented their honey and by products for the festival visitors. Honey themed activities were held for children’s entertainment; visitors could see the ancient beehive at the special corner for jara beekeepers from Ajara and could taste different kind of honey from different parts of Georgia. Batumi Botanical Garden promoted Goderdzi Alpine Garden; live music kept the celebration spirit all day.
“Beekeeping is our family business. We started participating in the festival from the very beginning and it became a tradition. Each year we promote our products and each year we find new clients. This annual festival helps us to make our products more visible and popular” - Shorena Kezheradze, Khelvachauri municipality, Ajara.
The Georgian documentary Jara has just won the Golden Green Award 2018 at the Deauville Green Awards International Film Festival, for the best production in the category of Sustainable Agriculture, the International jury selected the finalists in fourteen categories from four hundred and fifteen films produced worldwide. Jara was screened during the festival in Deauville in the presence of the professionals and the press.
The Deauville Green Awards is one of the most prestigious festivals in Green Film Production worldwide launched in 2012. For the last seven years, the festival’s mission has been to enhance information films, spots and documentaries on sustainability, eco-innovations and social responsibility. Furthering public understanding and education. Each year the festival draws five hundred films from five continents, with four hundred professionals of film in attendance.
On Saturday, June 9 representatives of the ALCP team (www.alcp.ge) and a wool processor Tamar Tsikarishvili from Akhaltsikhe, Georgia attended the Sheep
Shearing Festival after being invited by SDC sister project SDA Armenia which took place in Syunik Animal Market, Syunik region. The festival aimed to promote sheep, local produce, traditions and culture of Syunik and Vayots Dzor regions (Please see the Link).
The festival included guest sheep shearer Danny Wilson from Great Britain who conducted master classes for festival participants and visitors.
Knowledge is a power and the ALCP is committed to facilitating high quality agri information transfer to rural farmers strengthening the field of journalism in Georgia and Armenia.
On 25th-29th of April an international agricultural journalist was commissioned to deliver trainings to 11 Armenian TV and press journalists and 2 heads of the Department of Journalism of Armenian universities in the Caucasus International University in Tbilisi.
Follow the link of Imedi TV news on the event.
On April 16th-20th, 2018 the Alliances Caucasus Programme (www.alcp.ge) funded by the Swiss Agency for Development and Cooperation SDC and implemented by Mercy Corps in Georgia, hosted a study tour from the Arab Women’s Enterprise Fund (AWEF). The tour included Jordan Municipality Mayors, WEE coordinators and representatives from the Ministry of Agriculture of Jordan to share ALCP’s experience on Women Economic Empowerment integration through M4P approach and best practices used.
On March 16th, 2018 the Alliances Caucasus Programme (www.alcp.ge) funded by the Swiss Agency for Development and Cooperation SDC and implemented by Mercy Corps in Georgia, hosted eighteen Swiss Ambassadors and Mission Directors of Development Cooperation of Switzerland from Azerbaijan, Moldova, Ukraine, Tajikistan, Kyrgyzstan, Kazakhstan as well as representatives of the Federal Department of Foreign Affairs’ headquarters in Bern. The visit was part of a regional seminar hosted by the Swiss Ambassador to Georgia and Head of Mission Olivier Burki, Regional Director of the Swiss Cooperation Office in Georgia.
