By Helen Bradbury: Team Leader, Alliances Lesser Caucasus Programme
Information matters, it is our currency, the substance, the commodity which keeps our programmes running. We live in an age of information, are afloat on and sometimes drowning in a sea of it. We may check the oracle of google in answer to any question, live feeds, notifications and a torrent of minutiae in a mélange of events of great importance, continually assail us. Once there were spin doctors, now most of us spin daily be it personally or professionally. We are aware of the need to manage information, to have enough of it and of the right kind and most of us are aware too of the need to understand its quality and to know when and what we have is enough or too little.
M4P of course poses challenges in this as in many other aspects of its implementation, but for me the use of information is its heart. M4P is particularly finely calibrated to need high quality information and implementers able to gather, sort and feed it into the programme, implementers who aware of what they are doing, and why they are doing it. Name any stage of the programme process, let’s start with the team. We need practitioners with the right kind of understanding, flexibility and skills to interpret information, to plug it into the strategic framework and intervention planning. We often eschew experienced workers from the field of development with fixed frames of knowledge, for people with less direct experience and fluidity, choosing them for their qualities of perspicacity, ability to adopt, adapt, expand and respond. All stages involve the gathering, processing, articulation and feedback of information; market analysis, market system monitoring, ongoing capacity building, WEE implementation, calibrating interventions and of course M and E, results measurement, measuring systemic change; another entire galaxy of information management on its own. All stages require meticulousness, precision, rigour and common sense in the use of information to produce systemic market change which impacts the men and women of the target group.
The demands for the articulation of this information are multi-faceted and as dissemination channels proliferate so do the needs of those in direct relation to the programmes; donors, consultants, theorists and developers of practice, who must fulfil their own specific functions and feed information into their own burgeoning webs of outreach. Networks, e-groups, email notifications, photographs, film, presentations, numbers, interest stories. Hard numbers for professionals to crunch validity, interest stories and illustration for those we need to care.
Finally to the approach itself, literally. How you come to know something is often as important as what you finally know. M4P, market systems development; has been seen as a challenge to, a critique (I would argue an illumination through comparison) of other methods and methodologies in development. The process of reassessing even unlearning knowledge is not an easy one and is as emotional as it is intellectual. The juncture between those who in some measure know, understand and use the approach and those who do not, is therefore sometimes a tricky one. Perceptions and points of view are influential in the translation of the system. The heart of M4P is simplicity but as in all the best cases, simplicity provides the skeleton and blueprint for processes which as they build can seem like an overwhelming mass of complexity from an external point of view, particularly as no two programmes, externally at least the same. What, who and where are M4P, where does it come from, how do you do it, who does it, where can I find out more?????
Thus we come to two new websites, this one of the ALCP where we have a downloads page dedicated to compiling our own and other information that helps to answer these questions and the M4P Hub that was and the BEAM Exchange that now is. In our disparate, diversified, geographically spread world, an approach developed at the time of an explosion of information dissemination, needs sites like these. To now be able to direct someone to the right kind of information which presents, expounds and solidifies is essential in a growing field. To be able to refer to and interact with a cohesive entity which can provide a universally accepted centre point, platform, resource centre and indeed identity, is heartily welcomed.
The Ministry of Agriculture through the National Food Agency has posted details of the construction of the six Bio Security Points on the Animal Movement Route, the construction of two of which have started this month.
Minister of Agriculture Otar Danelia stated.
“It is very important that concrete steps toward the development of the livestock sector have been taken. Rehabilitation and modernization of the Animal Movement Route has started. Building modern standard Bio Security Points will promote animal health protection and will reduce the spread of animal disease” – he said.
Locals, interested parties including the Minister of Agriculture of Ajara and tourists, in the height of the Batumi summer run enjoyed a new addition to the summer time calendar of events with the first Ajara Honey Festival on August 22nd on Batumi Boulevard. The festival was organized by The Beekeepers Association of Ajara, an entity belonging to the Ajara Chamber of Commerce and Industry.
Ajara is a major producer of honey in Georgia and the programme has completed a sector survey and commenced numerous interventions. The festival was a first step in promoting Ajara as a producer of high quality honey and developing a cohesive image of honey production in the region. Beekeeping in Ajara has been practiced for centuries and still includes the capturing of wild swarms and cultivating of honey in logs known as ‘Jara’.
The National Food Agency representatives met with entrepreneurs of honey and meat sectors in Kvemo Kartli and Ajara regions in July. The aim of the meetings was to inform local producers on the regulations and required standards for the quality production of meat and honey products in accordance with FS&H standards.
Food Safety and Hygiene in the Agrarian Market of Batumi was the main topic of the ALCP AJ Advisory Committee’s second meeting in Ajara region. The discussion concerned the incompliance of existing situation in Market with FS&H standards and possible risks derived from the meat and dairy products purchased there. Due to the importance and complexity of the issue, key market stakeholders such as representatives of Ajara Government, NFA and Agrarian Market participated in the meeting.
“Women in Georgia – Tradition and Contemporaneity” is a short documentary film prepared by ‘Netgazeti’ (online newspaper) about women living in Ghordjomi Community (Khulo Municipality, Ajara). Ghordjomi is one of the largest Muslim communities in Ajara and is known for its early marriage traditions, and other strict rules and attitudes towards women. The film describes the harsh daily routine of the women starting from 6 am in the morning with taking care of the cattle, children, household and the restrictions they face in daily life.
The ALCP AJ programme’s Focus Group Survey and Gender Analysis captured these issues and also noted the consequent effect on the participation of women in the decision-making processes at the community and local governmental levels which is chronically low.
The first meeting of the Regional DRR Working Group was carried out at the KK Governor Office.
The Governor of Kvemo Kartli - Paata Khizanashvili encouraged decision makers from all municipalities of the region to pay more attention on issues linked with Animal Disease Control, Pasture Usage and Disaster Risk Reduction. He noted that the municipal leaders should understand these are the issues of high importance and the new municipal working groups should have strong communication with the Governor’s office and with other municipalities of Kvemo Kartli.
By now, all seven municipalities of Kvemo Kartlli have DRR working groups coordinated by the regional government.





