By Helen Bradbury: Team Leader, Alliances Lesser Caucasus Programme
Information matters, it is our currency, the substance, the commodity which keeps our programmes running. We live in an age of information, are afloat on and sometimes drowning in a sea of it. We may check the oracle of google in answer to any question, live feeds, notifications and a torrent of minutiae in a mélange of events of great importance, continually assail us. Once there were spin doctors, now most of us spin daily be it personally or professionally. We are aware of the need to manage information, to have enough of it and of the right kind and most of us are aware too of the need to understand its quality and to know when and what we have is enough or too little.
M4P of course poses challenges in this as in many other aspects of its implementation, but for me the use of information is its heart. M4P is particularly finely calibrated to need high quality information and implementers able to gather, sort and feed it into the programme, implementers who aware of what they are doing, and why they are doing it. Name any stage of the programme process, let’s start with the team. We need practitioners with the right kind of understanding, flexibility and skills to interpret information, to plug it into the strategic framework and intervention planning. We often eschew experienced workers from the field of development with fixed frames of knowledge, for people with less direct experience and fluidity, choosing them for their qualities of perspicacity, ability to adopt, adapt, expand and respond. All stages involve the gathering, processing, articulation and feedback of information; market analysis, market system monitoring, ongoing capacity building, WEE implementation, calibrating interventions and of course M and E, results measurement, measuring systemic change; another entire galaxy of information management on its own. All stages require meticulousness, precision, rigour and common sense in the use of information to produce systemic market change which impacts the men and women of the target group.
The demands for the articulation of this information are multi-faceted and as dissemination channels proliferate so do the needs of those in direct relation to the programmes; donors, consultants, theorists and developers of practice, who must fulfil their own specific functions and feed information into their own burgeoning webs of outreach. Networks, e-groups, email notifications, photographs, film, presentations, numbers, interest stories. Hard numbers for professionals to crunch validity, interest stories and illustration for those we need to care.
Finally to the approach itself, literally. How you come to know something is often as important as what you finally know. M4P, market systems development; has been seen as a challenge to, a critique (I would argue an illumination through comparison) of other methods and methodologies in development. The process of reassessing even unlearning knowledge is not an easy one and is as emotional as it is intellectual. The juncture between those who in some measure know, understand and use the approach and those who do not, is therefore sometimes a tricky one. Perceptions and points of view are influential in the translation of the system. The heart of M4P is simplicity but as in all the best cases, simplicity provides the skeleton and blueprint for processes which as they build can seem like an overwhelming mass of complexity from an external point of view, particularly as no two programmes, externally at least the same. What, who and where are M4P, where does it come from, how do you do it, who does it, where can I find out more?????
Thus we come to two new websites, this one of the ALCP where we have a downloads page dedicated to compiling our own and other information that helps to answer these questions and the M4P Hub that was and the BEAM Exchange that now is. In our disparate, diversified, geographically spread world, an approach developed at the time of an explosion of information dissemination, needs sites like these. To now be able to direct someone to the right kind of information which presents, expounds and solidifies is essential in a growing field. To be able to refer to and interact with a cohesive entity which can provide a universally accepted centre point, platform, resource centre and indeed identity, is heartily welcomed.
The Georgian documentary Jara was named as the Best Feature Film at the Wolves Independent International Film Festival 2018. Nature, heritage, environment, history, culture, ethnography, adventure, wildlife, indigenous cultures and social issues are the main themes of the festival which takes place in Lithuania.
It is the second award for Jara following Golden Green Award 2018 at the Deauville Green Awards International Film Festival, for the best production in the category of Sustainable Agriculture
Jara was premiered by EcoFilms in Tbilisi in 2017. The main backer of Jara was the Swiss Agency for Development and Cooperation (SDC) through the Mercy Corps Georgia implemented Alliances Caucasus Programme (ALCP) within a consortium of public bodies and conservation organizations including World Wildlife Fund and Caucasus Nature Fund.
The annual Honey Festival was opened for the fourth time on August 11th on Batumi Boulevard and closed on August 12th in Batumi Botanical Garden. Up to 45 beekeepers from across Georgia once again presented their honey and by products for the festival visitors. Honey themed activities were held for children’s entertainment; visitors could see the ancient beehive at the special corner for jara beekeepers from Ajara and could taste different kind of honey from different parts of Georgia. Batumi Botanical Garden promoted Goderdzi Alpine Garden; live music kept the celebration spirit all day.
“Beekeeping is our family business. We started participating in the festival from the very beginning and it became a tradition. Each year we promote our products and each year we find new clients. This annual festival helps us to make our products more visible and popular” - Shorena Kezheradze, Khelvachauri municipality, Ajara.
The Georgian documentary Jara has just won the Golden Green Award 2018 at the Deauville Green Awards International Film Festival, for the best production in the category of Sustainable Agriculture, the International jury selected the finalists in fourteen categories from four hundred and fifteen films produced worldwide. Jara was screened during the festival in Deauville in the presence of the professionals and the press.
The Deauville Green Awards is one of the most prestigious festivals in Green Film Production worldwide launched in 2012. For the last seven years, the festival’s mission has been to enhance information films, spots and documentaries on sustainability, eco-innovations and social responsibility. Furthering public understanding and education. Each year the festival draws five hundred films from five continents, with four hundred professionals of film in attendance.
On Saturday, June 9 representatives of the ALCP team (www.alcp.ge) and a wool processor Tamar Tsikarishvili from Akhaltsikhe, Georgia attended the Sheep
Shearing Festival after being invited by SDC sister project SDA Armenia which took place in Syunik Animal Market, Syunik region. The festival aimed to promote sheep, local produce, traditions and culture of Syunik and Vayots Dzor regions (Please see the Link).
The festival included guest sheep shearer Danny Wilson from Great Britain who conducted master classes for festival participants and visitors.
Knowledge is a power and the ALCP is committed to facilitating high quality agri information transfer to rural farmers strengthening the field of journalism in Georgia and Armenia.
On 25th-29th of April an international agricultural journalist was commissioned to deliver trainings to 11 Armenian TV and press journalists and 2 heads of the Department of Journalism of Armenian universities in the Caucasus International University in Tbilisi.
Follow the link of Imedi TV news on the event.
On April 16th-20th, 2018 the Alliances Caucasus Programme (www.alcp.ge) funded by the Swiss Agency for Development and Cooperation SDC and implemented by Mercy Corps in Georgia, hosted a study tour from the Arab Women’s Enterprise Fund (AWEF). The tour included Jordan Municipality Mayors, WEE coordinators and representatives from the Ministry of Agriculture of Jordan to share ALCP’s experience on Women Economic Empowerment integration through M4P approach and best practices used.
